Born This Way- Shelly Peiken

Shelly Peiken is a multi-platinum Grammy nominated songwriter who is best known for her #1 hits “What a Girl Wants” and “Come On Over Baby”. She earned a Grammy nomination for the song “Bitch” recorded by Meredith Brooks. 

 
Shelly is a contributor to The Huffington Post. She is well known in the music industry as mentor, panelist, consultant and guest speaker and a fierce advocate of creators’ rights as a founding member of SONA (Songwriters Of North America).
 
We’d like to share Shelly’s most recent missive from her Serial Songwriter Blog.
 
Songwriters Association of Canada posts songwriter related news and events as a resource to members. Publishing these posts does not imply that the S.A.C. endorses the teacher, product, service, or company.
Born This Way
October 17, 2017
By Shelly Peiken
Checkout her article here!

You can also checkout her book available on Amazon and Audible.

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You can follow her on her social media

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Shelly Peiken- Life After Songwriting

Shelly Peiken is a multi-platinum Grammy nominated songwriter who is best known for her #1 hits “What a Girl Wants” and “Come On Over Baby”. She earned a Grammy nomination for the song “Bitch” recorded by Meredith Brooks. 

 
Shelly is a contributor to The Huffington Post. She is well known in the music industry as mentor, panelist, consultant and guest speaker and a fierce advocate of creators’ rights as a founding member of SONA (Songwriters Of North America).
 
We’d like to share Shelly’s most recent missive from her Serial Songwriter Blog.
 
Songwriters Association of Canada posts songwriter related news and events as a resource to members. Publishing these posts does not imply that the S.A.C. endorses the teacher, product, service, or company.
Life After Songwriting
October 3, 2017
By Shelly Peiken
Checkout her article here!

You can also checkout her book available on Amazon and Audible.

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You can follow her on her social media

fb-artScreen Shot 2017-10-04 at 6.04.51 PMTwitter_bird_logo_2012.svg

 

Shelly Peiken- Song Splits

Shelly Peiken is a multi-platinum Grammy nominated songwriter who is best known for her #1 hits “What a Girl Wants” and “Come On Over Baby”. She earned a Grammy nomination for the song “Bitch” recorded by Meredith Brooks. 

 
Shelly is a contributor to The Huffington Post. She is well known in the music industry as mentor, panelist, consultant and guest speaker and a fierce advocate of creators’ rights as a founding member of SONA (Songwriters Of North America).
 
We’d like to share Shelly’s most recent missive from her Serial Songwriter Blog.
 
Songwriters Association of Canada posts songwriter related news and events as a resource to members. Publishing these posts does not imply that the S.A.C. endorses the teacher, product, service, or company.
Song Splits
September 26, 2017
By Shelly Peiken
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In this article, Shelly Peiken talks about the struggles of splitting song royalties between multiple songwriters and gives helpful advice on what to do.
Checkout her article here.
You can follow her on her social media

fb-artScreen Shot 2017-10-04 at 6.04.51 PMTwitter_bird_logo_2012.svg

You can also checkout her book available on Amazon and Audible.

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T-SHIRT SALES SUPPORT FAIR TRADE MUSIC CAMPAIGN

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Exclusive Offer

As you may be aware Fair Trade Music has been a focus and priority of the Songwriters Association of Canada for the last several years. In the spirit of the season, we are asking our members to consider buying a t-shirt (or two!) as a great Holiday season gift that will help us build Fair Trade Music (FTM). All proceeds will go to furthering FTM’s mission to achieve a fair, transparent and equitable music value chain for songwriters, artists and everyone in the music value chain.

In the future, the goal of Fair Trade Music is to certify anyone in the music value chain, including digital steaming services, record labels, ticket sellers, and anyone else in the music value chain between those who create the music and the millions of people who enjoy it everyday. Fair Trade certification will inform consumers who pays and who plays “fair,” so they can make better choices when streaming and purchasing music.

As a valued member of the Songwriters Association of Canada, we ask you to show your support for the Fair Trade Music by purchasing a t-shirt (or two!).

Email info@fairtrademusicinternational.org to add your name to the Fair Trade Music campaign mailing list.

Visit the new Fair Trade Music International website now in English, French, Spanish and Portuguese.

From all of us at the Songwriters Association of Canada and Fair Trade Music International, Happy Holidays and Happy Songwriting!

Thank you.

Isabel Crack
Managing Director, Songwriters Association of Canada

Greg Johnston
President, Songwriters Association of Canada

Eddie Schwartz
Chair, Fair Trade Music International

The Benefits Of Collaboration For Songwriters

Songwriters Association of Canada posts songwriter related news and events as a resource to members. Publishing these posts does not imply that the S.A.C. endorses the teacher, product, service, or company.

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Written by: Christopher Smith

Sponsored Content by Music Gateway Guest Blogger

When I think of songwriting. I think of Creativity. Words, Experiences, Storytelling, A good catchy melody over a good beat.

Collaboration is beneficial for songwriters for a number of reasons.

#1 You increase your chances for the song being successful. If you look at the songs in the charts at the moment, you’ll notice that 99% if not all of them are collaborations. Each collaborator you work with has their own network, friend circles, previous collaborations, the motivation for success. If each person is happy with the final demo, then they will work just as hard as you to get it heard, noticed, published etc. Because it’s in their best interest to, also.

#2 You have access to your collaborator’s life, experiences, thoughts, ups, and downs. This can make your songs more relatable.

#3 You can bring your strengths to the process and allow the other person to bring their own. If you’re a top-liner and are good at melodies then you can leave space for the others to use their strengths. (Instruments, production etc.)

#4 You don’t have time or room to be self-critical, objective or a perfectionist. In a collaborative setting, writing sessions usually have a limit of 2-3 hours before it starts to get monotonous and boring.

#5 It’s fun, you might just enjoy it. Please don’t forget songwriting is a creative process and should be enjoyed, especially in a collaborative setting. Open a bottle of wine, or buy some beers or cakes to the session. It’ll help to break the ice and remind you to keep the fun element about things. Coffee is good too. Checkout our top pointers on growing as a songwriter here.

Extra Tip 1- Change your setting…

I dare you to write somewhere different, a change of scenery is good for creativity, and being outside with fresh air is better than being restricted by the 4 walls of the studio.

Extra Tip 2. – Splits.

Splits are something that is important to every songwriter but is sometimes fearful to be discussed. My advice is to remove the elephant in the room from the beginning. Enter the collaboration with a blank/template of a contract so that you only need to fill out names and percentages, or send it in an email after. An easy way to do this is to split everything equally between the people in the session. This eliminates all anxieties about not being paid enough for your contribution. Another way is to discuss it before you even meet, (planning stages) for example in an email, text or call.

Check out the countless collaboration projects we have coming into the site daily and connect to a like-minded industry professional today. From collaborating with budding songwriters or hungry producers, you’re bound to find something relevant to you. You can sign up to Music Gateway and pitch to opportunities for free however an exclusive offer to S.A.C. members only, (to click through you must be logged into songwriters.ca Members V.I.P. Area) special 30% off Music Gateway premium annual account memberships (Pro and Business Annual) which gives you a variety more benefits. For regular Music Gateway pricing sign up today.

Challenge #3: Relationship Building in Songwriting

Week #3: July 17-23, 2016
Challenge #3: Relationship building in songwriting
By: Michael Perlmutter

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Challenge:

Each individual participant must partner up with another of this year’s Challenge participants to collaborate for this song to be accepted. The theme of the song is all about relationships whether that is fresh starts, friendships, love, longing or heartbreak – you and your songwriting partner decide. Collaborate on a themed song about relationships.

Why this challenge is important to the craft of songwriting?

Songwriting is at its best when emotions and/or stories are told that people connect to. Each songwriter has their own story or experience and being able to share that with a co-writer may help to craft the story and share the feeling in a more profound way – objectivity is very helpful in conveying a story. In addition, working with someone who has a unique ability different than yours in the songwriting craft will play a huge role in the shaping of the song and its tone.

Tips:

Be creative in how you expose your feelings. Be simple – but don’t be on the nose about place or time or a person’s name.

Make it general so folks can connect with your experience or your story.

Co-writing may be done in person and may also be accomplished online with a number of free online software and tools:

  • Skype is great for working in real time and “in person”
  • Facetime
  • Facebook Messenger – voice and video calls
  • Google docs is a tool for co-writing lyrics

How you decide to co-write, record and submit your blog and production this week are technical production questions that you and your co-writer need to decide in advance and as a team.

Bring your skill, your craft and your heart to the collaboration, but park your ego at the door. Focus on what is truly best for the song and it’s amazing what you will find, and learn.

Selecting a co-writer:

Research potential co-writers on the S.A.C. meet our members page where you can search the database by the songwriter’s name and or region and or genre. Try to come up with a list of your top three songwriters in the challenge and decide what qualities match your criteria:

  • Do you want to co-write with a participant who revealed they were good with song mechanics in challenge #1?
  • Do you want to co-write with a participant who expressed their story and emotions through lyrics in a way that touched you in challenge #2?
  • Do you want to co-write with another participant in a specific genre that they are expert?
  • If you are a songwriting guru you may seek to co-write with a raw talent and raise them to the next level?
  • If you are an amateur songwriter you may seek to co-write with an expert who has the exact set of songwriting skills you admire?

Most of the challenge participants’ contact details are included in the database so you may email your invitation to co-write.

If the challenge participants contact details are not listed in the database, find them in the facebook challenge group and send them an invite. If you are unable to find contact info in the database or on Facebook, email Membership Co-ordinator, Natalie at natalie@songwriters.ca to obtain the songwriter’s permission and contact information if available.

Many participants may have already co-written together and want to continue to develop their creative process – this is a great opportunity to showcase your collaborative effort. Then again, this may be a chance for co-writing teams to switch it up and explore a new co-writing relationship with a challenge participant they’ve encountered for the first time.

For many participants, finding a co-writer will be the greatest challenge. Yes, you may join more than one co-writing collaboration this week and you may co-write with someone else, but please check with our mentors first. Please be quick, courteous and respectful with invitations when you send, accept or decline a fellow co-writer invitation. Give each other at least 24 hours to reply and do make an effort to reply to all invitations. You are welcome to accept more than one invitation.

Songwriter Agreement

Once you have confirmed your co-writing partner you have the option to complete a Collaboration Agreement with your co-writer. The S.A.C. provides a detailed definition and checklist for a songwriter co-writer Collaboration Agreement in the VIP section at songwriters.ca for your reference.

Good luck to you both!

In order to successfully complete the first challenge you are required to:
1) Write and record a song following the description of the week #3 Challenge
2) Write a blog post about your experience and post this on your own blog
3) Upload your song to SoundCloud or any other MP3 hosting site
4) Post the link to your blog post and the link to your song as a comment on this blog post by 11:59pm EST on Saturday July 23, 2016. (Click on “Leave A Reply” at the bottom of this Challenge post, please put your full name and your email address in the appropriate fields). *
*Please note that the weekly Challenge will always be posted on our blog the Monday following, so if you complete your song before that, please hold on to your submissions until we notify you of the blog post.

Your comment will not appear until they are cleared by our website editor please allow up to 48hours.

 

How to launch a video on YouTube

Screenshot from NJ Taylor's music video - "I Don't Care"
Screenshot from NJ Taylor’s music video – “I Don’t Care”

by: NJ Taylor (NJ’s videos have garnered up to 98K views)

As an independent artist, it’s always difficult to figure out how to successfully launch a new song or music video. We all hope to see our music video go viral but the truth of the matter is that the probabilities of that happening are really slim. There are thousands of videos being uploaded every minute so our video becomes literally one in a million. So how can you stand out? How can you get more views and generate more activity?

The obvious thing is to promote it on all your social media platforms but once again, there is so much information being uploaded every minute that it’s not enough. The way to go about launching a YouTube video successfully is with online promotion. But beware, there are many online companies that claim that can get you X amount of views/likes/comments for a fairly low price but stay away from these. Often what they do is ‘buy’ views/likes/comments or they get them by spamming people and you want neither. You want to be able to target people that will potentially become true fans.

First things first, make sure to tag your video properly. It’s seems like an obvious thing to do but not everyone seems to know that. When you edit your video, write the title as follow: “name of artist – title of song”. Below the title, you can add basic information; write a brief description (official video, etc.) and add all your main social media links. Then add all the relevant tags such as artists you are comparable to, location, etc. Don’t forget to monetize your YouTube video. You can do so through companies such as Google Adsense, Audiam and AdRev.

Here’s a list of online promotions that are worth trying:

  1. YouTube: The most successful way to promote your music video is through Google AdWords’ video campaigns. If it’s your first time using this service, call them and they will guide you on how to create a successful ad.
  1. Facebook: Create a Facebook event the moment you launch your video; invite all your friends to join the event and then create a Facebook ad to promote the event Raise attendance at your event. Also create a post on your fan page with the link of your YouTube video and make sure to boost your post. Then create a Send people to your website ad; go to “Create Ads – Send people to your website – then enter the URL of your YouTube video. More importantly, target your audience properly.
  1. ReverbNation: Their Promote on Top Sites and Promote Video campaigns are both excellent to promote a music video. Both campaigns feature the ads on premium sites such as MTV, YouTube, billboard, Pandora, Spin, Paste just to name a few. Make sure to have a good quality picture to use for the promotion. Your picture is the very first impression to your product and it’s what will make people click on your ad or not. I recommend in running your campaign for at least a month to see considerable results.
  1. Twitter: There are few different ways of creating campaigns with Twitter Ads. You can aim at one specific location such as a region or a city, you can target an interest (i.e. specific radio stations, artist similar to you, etc.) and many more. Create different campaigns and experiment to see which one gives you the best results. Create appealing tweets that will make people want to click on the link such as “Do you love pop music, if so check out my new single…”. They also now have a brand new feature to drive clicks called Quick Promote. This new feature allows you to promote one specific tweet that you already have posted on your Twitter page instead of running a full ad campaign.
  1. Promote the launch of your video to your fan mail or in your newsletter and also contact all relevant bloggers.

When promoting your video, make sure to focus on quality and not quantity. It’s better to get slower results that will make you gain true fans rather than fast results that won’t result in anything more than numbers. And if you prefer having someone doing it for you, you can hire a social media manager. Bottom line, make sure to create a budget for your online promotion.

Once you have done all that, make sure to promote it as much as possible and don’t forget to submit it the S.A.C.!

Visit NJ Taylor’s Songwriters Profile.
Visit NJ Taylor’s YouTube Channel.