Pro Member Interview – Kayo

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Kayo (né Filbert Salton) was born and raised in the Caribbean island of St. Lucia. Inspired by the likes of Bob Marley, The Fugees, Kardinal Offishall, 2Pac, and Jay-Z, Kayo’s sound is a fusion of hip-hop, reggae, and R&B. 

Kayo moved to Canada to study marketing at Saint Mary’s University. While in Halifax, Kayo immersed himself into the local hip-hop scene. It was at this time that Kayo met Classified and after working together under Half Life Records & with EMI Music Canada, Kayo branched off to pursue his love for music independently. He has since released 9 projects, and most recently in April released ‘Winter in St Lucia: An Extended Play By Kayo’. 

Kayo’s music is all about creating a uniquely aggressive and penetrating sound, songs filled with substance and purpose, a little sugar with the medicine.

Below is our interview with Pro Member Kayo:
  • What inspires you to create music?

Life and experiences inspire me the most, whether my own personal experiences or the experiences of those around me. A spark for a song idea can come from anything, from having a conversation with someone, overhearing a conversation on the bus, to seeing a cool meme on instagram. I try to be a vessel and allow even the most seemingly trivial things to have value in my life through the inspiration it brings.

  • Do you have a process to your songwriting or when creating music?

My process varies. I jot down lines or phrases during the course of the day in a note on my phone called ‘Random Barz’. Some mornings I ‘free-write’. It doesn’t matter the topic, it doesn’t even matter if it rhymes. I put those in a different note called ‘Free Shmoke’. These notes are the ammo I take into my sessions. When in a session, I like to start by letting the music move me. It doesn’t have to be a fully produced beat. It can be a simple as some chords on a guitar or piano. I then freestyle and mumble different flows and melodies until I find something that moves me. I’d run a voicenote to record this process as to capture any idea that I come up with. I’d also skim through my ‘Random Barz’ and ‘Free Shmoke’ notes in hopes that something in there works or sparks more ideas. Or sometimes, I would record me freestyling over the beat about 2 or 3 times. Most of it would be jibberish but I usually get some good ideas from this process. I’d then go through those records and pick the melodies, flows or lines that I like. I’d then start cutting the parts I like and sequencing it all in the way I think sounds good. I would then take that reference track and ‘trace’ it by writing the lyrics to the jibberish.

  • How did you get your start as a creator in the industry?

I moved to Canada from St Lucia in 2008. I studied Marketing at St Mary’s University in Halifax. School was a means to an end. It was my way of moving legitimately to Canada to pursue my career in music. It was there in Halifax that I really got my start in the industry. I would perform at Open Mic at the pub on my Campus. Through that, I met Quake Matthews, and it was through the nurturing of that relationship, I eventually linked up with Classified. Class helped me take things to another level through touring with him and working on music with him through his imprint, Halflife Records.

  • How has your music evolved since you first became a recording/performing artist?

I think I have managed to find my voice. One of my greatest gifts as well as curses has always been my versatility. I think I’ve developed ways of making it all come together. My music is just a diverse and multifaceted as it was before, but there is more balance and cohesion.

Music creators unite! #CreatorsCount #ProsofSAC 
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Pro Member Interview – Quake Matthews

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Quake Matthews is a hip-hop artist who first made a name for himself in the underground battle rap scene in his early teens. Harnessing the raw energy and competitive spirit found in that arena, he was able to transcend into the multi-layered artist he is today. His raspy voice and unfiltered emotion have given him a signature sound, creating a captivating listening experience for his audience. At the age of 28, with the knowledge of a veteran, the ambition of a rookie, and a career that has been on a steady incline, Quake shows no signs of slowing down anytime soon. 

Here is our exclusive interview with this energetic music creator:

  • How did you get your start as a creator in the industry?

In the early 2000’s a friend of mine taught me the art of freestyle rapping. I enjoyed the fact that you had to be quick on your feet, creative and spontaneous. I worked on my craft for a couple years, then caught wind of Freestyle battles happening in clubs in my city. I was only 16 at the time, so often times I had to sneak in to these events or get special written permission from the liquor commission. I ended up winning a number of battles and my name started buzzing around the city. That led to me wanting to get into a studio and translate my battling skills to songwriting. I got hooked up with a few people that owned studios, and now I’m on my 6th album and haven’t looked back since.

  • How can S.A.C. help you?

I would definitely like to be apart of more songwriting camps. I find them very beneficial to my career. I love building relationships with new artists.

  • If the music community could do one thing better what would it be?

I can mostly only speak on the hip hop community but I’m sure what I’m about to say applies to all genres across the board. I think we have to focus on building each other up and working together more. We have to learn to pull each other up instead of trying to walk over people to get ahead. If we work together and support each other more it would push the culture forward, and evolution is key to survival.

Music creators unite! #CreatorsCount #ProsofSAC 

Pro Member Interview – Nat Jay

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Nat Jay took her first steps in her parents’ music school and continues to land on her feet in the world of music today. Her songs have been placed on networks around the world, including ABC, MTV, The CW, Nickelodeon, Freeform, Hallmark, CBC, Syfy, Showcase, and Lifetime. Her debut full-length, All I Think When I Wake Up, was nominated for Pop Album of the Year at the 2015 Western Canadian Music Awards, named in the Top 10 Pop Albums of 2014 on PopDose, and awarded $10,000 for the lead single, “Can’t Getcha Out,” which was named Best of BC by Shore 104. She then released a follow-up EP, Quiet Dreams, and was awarded second place in LG 104.3FM’s VanCOVER contest for her cover of Sting’s “Every Breath You Take.” In December 2016, she collaborated with electronic production duo, Cookie Cartel, to release the highly acclaimed EP, Stoke the Fire, which Exclaim! described as “what it might sound like if the Postal Service were to make a Christmas EP,” and CBC Music added to its coveted holiday playlist. Nat Jay has earned a nomination for SOCAN Songwriter of the Year at the BCCMAs, been a featured songwriter at the Vancouver Folk Festival, and a guest on CBC Radio 2’s Canada Live. The songstress is currently in the studio recording her next full-length album with multi-
award-winning European producer, Ovi Bistriceanu.

After studying music at the University of British Columbia, Nat Jay released her debut EP, Lights Across the Sky, to a sold out room. Since then, she has been compared with powerful performers like Joni Mitchell, Patsy Cline, Alanis Morissette, and the Dixie Chicks. She has shared the stage with such esteemed songwriters as Canada’s own Juno award winner Dan Mangan, Matthew Barber, Oh Susanna, and Justin Rutledge, as well as NYC’s Jay Brannan and Australia’s Angus & Julia Stone.

Besides the success she’s had with her own music, in 2014 Nat Jay scored a co-writing credit with the legendary Stephen Bishop for the song “Loveless” from his album Be Here Then. An advocate of her industry, she sat on the Board of Directors of the Music BC Industry Association for four years and was a committee member for six. She is also a private consultant through one-on-one and group mentoring, facilitating seminars on sync licensing, grant writing, and album release for her peers. Nat Jay has been
asked to speak on panels for Canadian Music Week, BreakOut West, SOCAN, and Music BC, and is a guest lecturer at Nimbus School of Recording & Media, the Pacific Audio Visual Institute, and Langara College.

Complimented by a strong business head on her shoulders, Nat Jay’s compelling and highly accomplished vocal delivery will certainly turn heads in a noisy club, but it is her emotive songwriting ability that will steal the hearts of each and every audience member. What does she have to say? Check below:

  • If you could collaborate with any other music creator, who would that be? 

Chris Martin from Coldplay because he has a really great way of combining popular styles with more meaningful lyrics that really move people. He combines those poppy elements with really emotional, personal topics that people can relate to. And it comes through in his live performances, as he’s a very engaging performer. Also Ryan Tedder, the lead singer of One Republic. He writes amazing stuff for himself and others. He has his finger on the pulse of today’s music and always sounds unique, but still makes great songs for radio. He’s a modern day songwriting genius.

  • Do you ever compose for film/tv/video games? 

I haven’t specifically written for TV or film, but I have had a lot of success with songs I’ve created being placed in films and TV shows over the last 10 years. It’s one of the most amazing feelings and it never gets old. It’s cool that something you’ve created in your apartment and made into a piece of art can fit into someone else’s piece of art and compliment it so well. The success I’ve had in licensing has been very important to me as an artist as it’s been one of the main reasons I’ve been able to make a career in music. And because of that success, I’ve been able to develop a seminar where I teach other artists how to license their music to film and TV. So it’s been great for me on a creative level and in bringing in an income as an artist, but also has allowed me to engage with my community and become recognized within the music industry.

  • If the music community could do one thing better what would it be/What do see in the future of Song writing and music creators like yourself?

The music community could better at accepting less traditional careers paths. There’s always been a traditional trajectory of getting signed and having a marketing plan involving traditional publicity and radio. But these days, with the internet and technologies like streaming, there are so many different opportunities for artists to gain recognition. I think the music industry should embrace different kinds of artists and who have different career paths instead of trying to fit a square peg into a tired round hole.

Leading into the future – I see that more for new artists. I see some artists excelling at live performance, some getting tons of sync placements, others doing really well with playlisting on YouTube and Spotify, and they’re all building a brand and generating an income in different ways.  I’ve been fortunate enough that I love performing live and I’ve been successful at it, but I’ve also been successful getting sync placements while staying home and building an international fan base through that. There’s room in the future for songwriters and music creators to find a niche that works for them, generate an income, and build a career in music in a way that is unique and fitting to what they do.

Music creators unite! #CreatorsCount #ProsofSAC 

Pro Member Interview – Colin MacDonald

 

Colin MacDonald - SM

Bursting onto the scene in 2004 with their hit single “Not Ready To Go”, which became the most played song on Canadian rock radio that year, highly acclaimed, east coast bred rockers the Trews – consisting of founding members Colin MacDonald, John-Angus MacDonald & Jack Syperek – have since become a staple of the Canadian music scene and abroad. With 17 top ten rock singles to their name (two of which reached number one), 4 gold certifications and support slots for the likes of the Rolling Stones, Bruce Springsteen, Robert Plant, KISS, Guns’n’Roses, Aerosmith, Kid Rock and Weezer, the veteran rockers are showing no signs of slowing down with the release of their 2018 single “the New US” which takes on the current state of politics and the media. Widely considered one of Canada’s best live bands, the Trews are not to be missed in a concert hall near you!

  • What inspires you to create music?

Life, love, books, music.

  • Do you have a process to your songwriting or when creating music?

Writing all the time. I keep a journal and I always look over them for good starting points for tunes. I often find great song titles in newspapers and magazines.

  • How did you get your start as a creator in the industry?

High school cover band that became my real band for the last 21 years.

  • How has your music evolved since you first became a recording/performing artist?

I think it’s gotten better as I got more interested in the process of writing and recording music. I’ve become better and more patient in the studio. My lyric writing has gotten better and I wrote most of the words on my own now, in the past I’ve had a couple of co writers.

  • Do you write for other recording/performing artists?

Yes I’ve written with many artists. Sun k, T Thomason, Brett from the glorious suns to name a few. I love co writing!

  • Do you tend to write for one genre, or do you find your music crosses genre lines?

I don’t think I’m terms of genres when I write but it can be interesting to set some.

  • Have you faced any major economic, social or political hurdles as a music creator?

I’ve been fortunate to make a living off of songwriting and touring. I’m very grateful for that, the obvious hurdle has been making head way south of the border. My career in Canada has been really great!

  • Do you have any musical influences who have influenced your style, or who you give a “nod” to whenever possible?

Yes! I’m influenced by everything I hear and see. I love great music so any chance I get to hear or see it I go for it. It always rubs off in great ways! It’s important to stay inspired and excited!

  • If you could collaborate with any other music creator, who would that be?

I’m not sure. I’d be too freaked out to write with my heroes, I wouldn’t be able to come up with anything. I really like writing with young artists who are just finding their way, often times they come up with the most interesting and out of the box ideas.

  • How did you learn your craft – was it a “formal” or “informal” music education?

Totally self-taught with a group of fearless freaks and misfits.

  • Do you have any advice for upcoming songwriters and creators who are looking to break further into the creative scene?

Write and work! It’s all about the work. You can do all the networking in the world but it doesn’t mean anything if you don’t have the goods. You have to devote your whole life to it, because you’re up against people who have given up everything to do this job. Good luck and surround yourself with good people who believe in you.

  • What is your fondest musical memory or favourite piece of music you’ve written?

Highway of heroes. I wrote it over the phone in 15 minutes with Gordie Johnson. It’s had more impact on people than anything else I’ve written. It’s got some kind of magic to it.

  • What is the most important “tool” you need when creating, eg. GarageBand, google docs, your cell phone, Pro Tools, or a pad of paper?

A mind and a point of view.

  • Do you ever compose for film/tv/video games? What’s that like?

A few trews songs have ended up in tv and on video games. I don’t try to do that but I love when it happens. If it’s organic it’s cool.

  • How can S.A.C. help you?

Any initiative that supports creators and protects intellectual property helps me immensely.

  • If the music community could do one thing better what would it be?

Make sure talented people are compensated for their efforts. Great singers and songwriters should be able to afford a good life, they bring a lot of good into the world. I don’t think the general public understands to toll it takes on the psyche and the finances.

  • What do you see in the future for songwriting and music creators like yourself?

Writing and collaboration. We need to figure out how to make the work more valuable again. If artists can’t afford to make their art then culture suffers. It’ll be a race to the bottom chasing fleeting and ephemeral chart success and YouTube hits. I mean some songs get billions of views on YouTube but so does guy’s body slamming each other off their garage roof and cute videos of kittens. It’s no gage of artistic merit or success. Surely we can do better.

Music creators unite! #CreatorsCount #ProsofSAC 

Pro Member Interview – Caroline Brooks

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Caroline Brooks is a singer-songwriter, vocalist and guitar player from Toronto and one third of Juno award-winning touring band Good Lovelies. She has performed as a session vocalist with a wide range of artists, including Kathleen Edwards, Peter Katz, Jim Bryson and Lily Frost. Recently, her song “I See Gold” (co-written with Robyn Dell’Unto) was awarded a #1 Song award from SOCAN, for reaching the top spot on CBC Music’s Top 20. Outside of performing, Caroline is currently a sitting board member with the longest running folk festival in Canada, Mariposa Folk Festival, as well as Muskoka-based advocacy group Safe Quiet Lakes. She and her partner also co-founded Secondhand Sunday, a community reuse and waste reduction program based in Toronto. Enjoy some helpful insights from Caroline:

  • How did you get your start as a creator in the industry?

I started writing music at a young age, inspired by my Dad, who was constantly writing and creating at home. It was just like learning to ride a bike, or hanging from the monkey bars; we learned three chords and got to it. Since then, I’ve been honing my songwriting skills with solo writing, co-writes and with my long-term writing partners Kerri Ough and Susan Passmore (Good Lovelies).

  • Do you have any musical influences who have influenced your style, or who you give a “nod” to whenever possible?

My greatest musical influences are likely Sarah Harmer, and Paul Simon. Those two stick out in my mind as writers who have influenced my songwriting cadence, melodies, and song structure.

  • How did you learn your craft – was it a “formal” or “informal” music education?

Though I spent a lot of my youth in classical guitar lessons, my singing and songwriting craft has been nurtured in informal settings. As I grow older, and mature as a singer-songwriter, I have been finding joy in more formal education, through singing lessons and songwriting workshops. It’s been a fun circuitous way to approach learning my craft.

  • What is the most important “tool” you need when creating, eg. GarageBand, google docs, your cell phone, Pro Tools, or a pad of paper?

I rely heavily on my cellphone to remember interesting lyric ideas and melodies.

  • If the music community could do one thing better what would it be?

Value creators! We need to fight for fair compensation. Miranda Mulholland has been a great voice for we songwriters and performers – we have a long way to make this work sustainable, both financially and for the sake of our mental health. Our product is not sufficiently valued (from a monetary standpoint), and we need to get $$ into the hands of creators so that they can continue to create.

Music creators unite! #CreatorsCount #ProsofSAC 

The Best Ways to Promote Your Debut Album

The Best Ways to Promote Your Debut Album

By Cassandra Largo

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Nowadays, it’s easier than ever to produce and distribute songs through online databases and sharing platforms. No matter how great your music might be, however, it will never gain notoriety without a solid marketing strategy. There are multiple avenues through which new artists can promote their album and launch a successful career in the music industry.

Live Promotion

Even though the Internet is becoming one of the primary stages for new musicians, it still can’t compare to the personal touch. A live event offers unique marketing opportunities that you simply don’t have in an online forum. You can promote a new song before it’s been officially released, or sell merchandise with your band name on it.

If you’re an emerging artist, you can schedule to open for bigger names to gain exposure. Not only will this bring in a bit of extra cash flow, but you’ll also reach fans that are already into your genre of music. You can grow fan bases in other cities by scheduling out-of-state tours.

Social Media

Websites like Facebook, Twitter, Instagram, and more can be an invaluable tool when connecting with fans. You can make social posts about new music and upcoming shows that your fans can share to help spread the word about your music. Social media sites are also a good way to keep up with other musicians so that you can work on building a professional network.

A Personal Website

While building a website may sound like a daunting endeavor, it’s actually easier than you might think. Sites like WordPress and GoDaddy make it simple for even the tech-illiterate to set up a website where their fans can visit to get the latest news and updates. You can include samples of your music, bios about you and your bandmates, and even landing pages to help you create an email signup list.

Collaborate

Collaborating with other musicians is not only a great way to improve your skills, but it can also expose you to an entirely new fan base. It’s best to work with bands of a similar genre, as their fans are already likely to enjoy the style of your pieces. You can release mash-ups on your album or through channels such as YouTube. Collaborating doesn’t have to mean writing a song together, however–you can always simply agree to share and follow each other on social media for more exposure.

It’s not easy to get your name out there as a new artist. By promoting yourself online and in person, though, you can work to build your brand and successfully sell your debut album.

 

 

Also checkout

 

 

Songwriters Association of Canada posts songwriter related news and events as a resource to members. Publishing these posts does not imply that the S.A.C. endorses the teacher, product, service, or company.

Born This Way- Shelly Peiken

Shelly Peiken is a multi-platinum Grammy nominated songwriter who is best known for her #1 hits “What a Girl Wants” and “Come On Over Baby”. She earned a Grammy nomination for the song “Bitch” recorded by Meredith Brooks. 

 
Shelly is a contributor to The Huffington Post. She is well known in the music industry as mentor, panelist, consultant and guest speaker and a fierce advocate of creators’ rights as a founding member of SONA (Songwriters Of North America).
 
We’d like to share Shelly’s most recent missive from her Serial Songwriter Blog.
 
Songwriters Association of Canada posts songwriter related news and events as a resource to members. Publishing these posts does not imply that the S.A.C. endorses the teacher, product, service, or company.
Born This Way
October 17, 2017
By Shelly Peiken
Checkout her article here!

You can also checkout her book available on Amazon and Audible.

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You can follow her on her social media

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