The Best Ways to Promote Your Debut Album

The Best Ways to Promote Your Debut Album

By Cassandra Largo

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Nowadays, it’s easier than ever to produce and distribute songs through online databases and sharing platforms. No matter how great your music might be, however, it will never gain notoriety without a solid marketing strategy. There are multiple avenues through which new artists can promote their album and launch a successful career in the music industry.

Live Promotion

Even though the Internet is becoming one of the primary stages for new musicians, it still can’t compare to the personal touch. A live event offers unique marketing opportunities that you simply don’t have in an online forum. You can promote a new song before it’s been officially released, or sell merchandise with your band name on it.

If you’re an emerging artist, you can schedule to open for bigger names to gain exposure. Not only will this bring in a bit of extra cash flow, but you’ll also reach fans that are already into your genre of music. You can grow fan bases in other cities by scheduling out-of-state tours.

Social Media

Websites like Facebook, Twitter, Instagram, and more can be an invaluable tool when connecting with fans. You can make social posts about new music and upcoming shows that your fans can share to help spread the word about your music. Social media sites are also a good way to keep up with other musicians so that you can work on building a professional network.

A Personal Website

While building a website may sound like a daunting endeavor, it’s actually easier than you might think. Sites like WordPress and GoDaddy make it simple for even the tech-illiterate to set up a website where their fans can visit to get the latest news and updates. You can include samples of your music, bios about you and your bandmates, and even landing pages to help you create an email signup list.

Collaborate

Collaborating with other musicians is not only a great way to improve your skills, but it can also expose you to an entirely new fan base. It’s best to work with bands of a similar genre, as their fans are already likely to enjoy the style of your pieces. You can release mash-ups on your album or through channels such as YouTube. Collaborating doesn’t have to mean writing a song together, however–you can always simply agree to share and follow each other on social media for more exposure.

 

 

It’s not easy to get your name out there as a new artist. By promoting yourself online and in person, though, you can work to build your brand and successfully sell your debut album.

 

 

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Born This Way- Shelly Peiken

Shelly Peiken is a multi-platinum Grammy nominated songwriter who is best known for her #1 hits “What a Girl Wants” and “Come On Over Baby”. She earned a Grammy nomination for the song “Bitch” recorded by Meredith Brooks. 

 
Shelly is a contributor to The Huffington Post. She is well known in the music industry as mentor, panelist, consultant and guest speaker and a fierce advocate of creators’ rights as a founding member of SONA (Songwriters Of North America).
 
We’d like to share Shelly’s most recent missive from her Serial Songwriter Blog.
 
Songwriters Association of Canada posts songwriter related news and events as a resource to members. Publishing these posts does not imply that the S.A.C. endorses the teacher, product, service, or company.
Born This Way
October 17, 2017
By Shelly Peiken
Checkout her article here!

You can also checkout her book available on Amazon and Audible.

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You can follow her on her social media

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Shelly Peiken- Life After Songwriting

Shelly Peiken is a multi-platinum Grammy nominated songwriter who is best known for her #1 hits “What a Girl Wants” and “Come On Over Baby”. She earned a Grammy nomination for the song “Bitch” recorded by Meredith Brooks. 

 
Shelly is a contributor to The Huffington Post. She is well known in the music industry as mentor, panelist, consultant and guest speaker and a fierce advocate of creators’ rights as a founding member of SONA (Songwriters Of North America).
 
We’d like to share Shelly’s most recent missive from her Serial Songwriter Blog.
 
Songwriters Association of Canada posts songwriter related news and events as a resource to members. Publishing these posts does not imply that the S.A.C. endorses the teacher, product, service, or company.
Life After Songwriting
October 3, 2017
By Shelly Peiken
Checkout her article here!

You can also checkout her book available on Amazon and Audible.

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You can follow her on her social media

fb-artScreen Shot 2017-10-04 at 6.04.51 PMTwitter_bird_logo_2012.svg

 

Shelly Peiken- Song Splits

Shelly Peiken is a multi-platinum Grammy nominated songwriter who is best known for her #1 hits “What a Girl Wants” and “Come On Over Baby”. She earned a Grammy nomination for the song “Bitch” recorded by Meredith Brooks. 

 
Shelly is a contributor to The Huffington Post. She is well known in the music industry as mentor, panelist, consultant and guest speaker and a fierce advocate of creators’ rights as a founding member of SONA (Songwriters Of North America).
 
We’d like to share Shelly’s most recent missive from her Serial Songwriter Blog.
 
Songwriters Association of Canada posts songwriter related news and events as a resource to members. Publishing these posts does not imply that the S.A.C. endorses the teacher, product, service, or company.
Song Splits
September 26, 2017
By Shelly Peiken
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In this article, Shelly Peiken talks about the struggles of splitting song royalties between multiple songwriters and gives helpful advice on what to do.
Checkout her article here.
You can follow her on her social media

fb-artScreen Shot 2017-10-04 at 6.04.51 PMTwitter_bird_logo_2012.svg

You can also checkout her book available on Amazon and Audible.

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T-SHIRT SALES SUPPORT FAIR TRADE MUSIC CAMPAIGN

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Exclusive Offer

As you may be aware Fair Trade Music has been a focus and priority of the Songwriters Association of Canada for the last several years. In the spirit of the season, we are asking our members to consider buying a t-shirt (or two!) as a great Holiday season gift that will help us build Fair Trade Music (FTM). All proceeds will go to furthering FTM’s mission to achieve a fair, transparent and equitable music value chain for songwriters, artists and everyone in the music value chain.

In the future, the goal of Fair Trade Music is to certify anyone in the music value chain, including digital steaming services, record labels, ticket sellers, and anyone else in the music value chain between those who create the music and the millions of people who enjoy it everyday. Fair Trade certification will inform consumers who pays and who plays “fair,” so they can make better choices when streaming and purchasing music.

As a valued member of the Songwriters Association of Canada, we ask you to show your support for the Fair Trade Music by purchasing a t-shirt (or two!).

Email info@fairtrademusicinternational.org to add your name to the Fair Trade Music campaign mailing list.

Visit the new Fair Trade Music International website now in English, French, Spanish and Portuguese.

From all of us at the Songwriters Association of Canada and Fair Trade Music International, Happy Holidays and Happy Songwriting!

Thank you.

Isabel Crack
Managing Director, Songwriters Association of Canada

Greg Johnston
President, Songwriters Association of Canada

Eddie Schwartz
Chair, Fair Trade Music International

The Benefits Of Collaboration For Songwriters

Songwriters Association of Canada posts songwriter related news and events as a resource to members. Publishing these posts does not imply that the S.A.C. endorses the teacher, product, service, or company.

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Written by: Christopher Smith

Sponsored Content by Music Gateway Guest Blogger

When I think of songwriting. I think of Creativity. Words, Experiences, Storytelling, A good catchy melody over a good beat.

Collaboration is beneficial for songwriters for a number of reasons.

#1 You increase your chances for the song being successful. If you look at the songs in the charts at the moment, you’ll notice that 99% if not all of them are collaborations. Each collaborator you work with has their own network, friend circles, previous collaborations, the motivation for success. If each person is happy with the final demo, then they will work just as hard as you to get it heard, noticed, published etc. Because it’s in their best interest to, also.

#2 You have access to your collaborator’s life, experiences, thoughts, ups, and downs. This can make your songs more relatable.

#3 You can bring your strengths to the process and allow the other person to bring their own. If you’re a top-liner and are good at melodies then you can leave space for the others to use their strengths. (Instruments, production etc.)

#4 You don’t have time or room to be self-critical, objective or a perfectionist. In a collaborative setting, writing sessions usually have a limit of 2-3 hours before it starts to get monotonous and boring.

#5 It’s fun, you might just enjoy it. Please don’t forget songwriting is a creative process and should be enjoyed, especially in a collaborative setting. Open a bottle of wine, or buy some beers or cakes to the session. It’ll help to break the ice and remind you to keep the fun element about things. Coffee is good too. Checkout our top pointers on growing as a songwriter here.

Extra Tip 1- Change your setting…

I dare you to write somewhere different, a change of scenery is good for creativity, and being outside with fresh air is better than being restricted by the 4 walls of the studio.

Extra Tip 2. – Splits.

Splits are something that is important to every songwriter but is sometimes fearful to be discussed. My advice is to remove the elephant in the room from the beginning. Enter the collaboration with a blank/template of a contract so that you only need to fill out names and percentages, or send it in an email after. An easy way to do this is to split everything equally between the people in the session. This eliminates all anxieties about not being paid enough for your contribution. Another way is to discuss it before you even meet, (planning stages) for example in an email, text or call.

Check out the countless collaboration projects we have coming into the site daily and connect to a like-minded industry professional today. From collaborating with budding songwriters or hungry producers, you’re bound to find something relevant to you. You can sign up to Music Gateway and pitch to opportunities for free however an exclusive offer to S.A.C. members only, (to click through you must be logged into songwriters.ca Members V.I.P. Area) special 30% off Music Gateway premium annual account memberships (Pro and Business Annual) which gives you a variety more benefits. For regular Music Gateway pricing sign up today.

Challenge #3: Relationship Building in Songwriting

Week #3: July 17-23, 2016
Challenge #3: Relationship building in songwriting
By: Michael Perlmutter

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Challenge:

Each individual participant must partner up with another of this year’s Challenge participants to collaborate for this song to be accepted. The theme of the song is all about relationships whether that is fresh starts, friendships, love, longing or heartbreak – you and your songwriting partner decide. Collaborate on a themed song about relationships.

Why this challenge is important to the craft of songwriting?

Songwriting is at its best when emotions and/or stories are told that people connect to. Each songwriter has their own story or experience and being able to share that with a co-writer may help to craft the story and share the feeling in a more profound way – objectivity is very helpful in conveying a story. In addition, working with someone who has a unique ability different than yours in the songwriting craft will play a huge role in the shaping of the song and its tone.

Tips:

Be creative in how you expose your feelings. Be simple – but don’t be on the nose about place or time or a person’s name.

Make it general so folks can connect with your experience or your story.

Co-writing may be done in person and may also be accomplished online with a number of free online software and tools:

  • Skype is great for working in real time and “in person”
  • Facetime
  • Facebook Messenger – voice and video calls
  • Google docs is a tool for co-writing lyrics

How you decide to co-write, record and submit your blog and production this week are technical production questions that you and your co-writer need to decide in advance and as a team.

Bring your skill, your craft and your heart to the collaboration, but park your ego at the door. Focus on what is truly best for the song and it’s amazing what you will find, and learn.

Selecting a co-writer:

Research potential co-writers on the S.A.C. meet our members page where you can search the database by the songwriter’s name and or region and or genre. Try to come up with a list of your top three songwriters in the challenge and decide what qualities match your criteria:

  • Do you want to co-write with a participant who revealed they were good with song mechanics in challenge #1?
  • Do you want to co-write with a participant who expressed their story and emotions through lyrics in a way that touched you in challenge #2?
  • Do you want to co-write with another participant in a specific genre that they are expert?
  • If you are a songwriting guru you may seek to co-write with a raw talent and raise them to the next level?
  • If you are an amateur songwriter you may seek to co-write with an expert who has the exact set of songwriting skills you admire?

Most of the challenge participants’ contact details are included in the database so you may email your invitation to co-write.

If the challenge participants contact details are not listed in the database, find them in the facebook challenge group and send them an invite. If you are unable to find contact info in the database or on Facebook, email Membership Co-ordinator, Natalie at natalie@songwriters.ca to obtain the songwriter’s permission and contact information if available.

Many participants may have already co-written together and want to continue to develop their creative process – this is a great opportunity to showcase your collaborative effort. Then again, this may be a chance for co-writing teams to switch it up and explore a new co-writing relationship with a challenge participant they’ve encountered for the first time.

For many participants, finding a co-writer will be the greatest challenge. Yes, you may join more than one co-writing collaboration this week and you may co-write with someone else, but please check with our mentors first. Please be quick, courteous and respectful with invitations when you send, accept or decline a fellow co-writer invitation. Give each other at least 24 hours to reply and do make an effort to reply to all invitations. You are welcome to accept more than one invitation.

Songwriter Agreement

Once you have confirmed your co-writing partner you have the option to complete a Collaboration Agreement with your co-writer. The S.A.C. provides a detailed definition and checklist for a songwriter co-writer Collaboration Agreement in the VIP section at songwriters.ca for your reference.

Good luck to you both!

In order to successfully complete the first challenge you are required to:
1) Write and record a song following the description of the week #3 Challenge
2) Write a blog post about your experience and post this on your own blog
3) Upload your song to SoundCloud or any other MP3 hosting site
4) Post the link to your blog post and the link to your song as a comment on this blog post by 11:59pm EST on Saturday July 23, 2016. (Click on “Leave A Reply” at the bottom of this Challenge post, please put your full name and your email address in the appropriate fields). *
*Please note that the weekly Challenge will always be posted on our blog the Monday following, so if you complete your song before that, please hold on to your submissions until we notify you of the blog post.

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