S.A.C. Challenge 2015 – Week 1 Blog – Writing for Matt Dusk

by Debra Alexander

Writers across Canada are working on writing a song to pitch for Matt's next album!
Writers across Canada are working on writing a song to pitch for Matt’s next album!

The S.A.C. Songwriting & Blogging Challenge 2015 got underway unofficially a few days before the official launch, with an e-mail welcome to participants and an invitation to join a special Facebook Group. The Challenge blogging community quickly coalesced online, posting greetings, best wishes, encouragement, and brief introductions about themselves and their songwriting. Many posted links to their song samples, while some have had to set up their blogs and song streaming accounts and make their very first posts. Most are dealing with a new onslaught of social media and learning how to balance life, work, and songwriting with new demands on their time. A few industrious writers are even simultaneously enrolled in Pat Pattison’s Berklee songwriting course on Coursera (the focus of a previous year’s SAC Challenge). Returning Challenge veterans welcomed newcomers and reacquainted themselves with friends from previous Challenges, and initiates jumped in fearlessly—or maybe not so much! The walls of comfort zones are tumbling down, and as brave souls inspire others to step out and step up, there’s been a chain-reaction of empathy. Everyone feels the heightening of the raised bar that a legitimate pitch possibility brings.

With the official Monday morning launch on February 9th, 117 participating songwriters were greeted with an inspiring video by artist Matt Dusk, calling on untapped Canadian songwriting talent to help him expand the musical landscape for his new record. Matt cited several reference songs, and much discussion swirled on the Facebook page as Challengers began analyzing the tracks and charting their approach to writing a song Matt would want to place on the record. Tempo, groove, BPM, chord progressions, arrangements, Matt’s vocal range, subject material for lyrics—all are finding their own way into the task, and many new co-writing relationships are being forged as well.

Canadian songwriters from coast to coast, along with some discerning U.S. music-city songwriters, recognize the value of coming together as a community under the umbrella of the annual SAC Challenge Event. We have guitar and keyboard players, producers and lyricists, vocalists and business-savvy music-pros, all reaching out to each other to lend a hand and make creative partnerships. The degree of support is amazing, ranging from offers of phone calls to help with technical, gear-related issues, to invitations to live regional events where writers can connect face-to-face. My fellow Challenge songwriting coach James Linderman has been instructing and encouraging between the lines of the Facebook communiqués, and has generously posted some much appreciated how-to videos on guitar techniques and on timing, tempo, and groove. He keeps us all laughing, and makes even the most challenging Challenge fun!

As participants engage in the creative process for the next 6 weeks, they are asked to write a weekly blog post about their experiences. Already the blog and Facebook posts bear witness to the benefits of taking part in SAC Challenges of years past. Writers have made contacts they never would’ve made, both locally and long-distance; written songs they never would’ve written, recorded songs for an upcoming record, and received a FACTOR grant for songs that came out of a Challenge. I know I speak for the whole community when I say we are grateful to Lily Cheng and The Songwriters Association of Canada, Barb Sedun and SOCAN, and Matt Dusk for this year’s Challenge. We are all excited to be involved in building a wonderful songwriting community as we develop our songwriting craft and embrace each new assignment.

Please post a link to your blog post for Week 1 in the comments section below.  Your song for week 1 will be due at the same time as your song for week 6 is due.

Get Your Blog On!…The Challenge – Week 6

Funny that the chapter on blogging for a blogging challenge actually comes in Week 6.  While previous weeks of the S.A.C.’s Canadian Songwriters Social Media Challenge have been focused on mutterings on the process of goal-setting, setting up social media and personal websites, it’s all been a warm up to getting tools in place to build real connection with potential fans.  And now that time has come.  Even though the sheer volume of new content published online everyday can seem overwhelming, it is also exciting to see so much connection and engagement happening.

You may have heard the phrase, “Content is King.”  A songwriter’s blog is like the heartbeat of your online presence, fueling all your web entities with original content targeted at creating conversation and providing your fans with a backstage look at who you are.   And here’s my favourite sentence in this chapter of “Music Success in 9 Weeks” by Ariel Hyatt, “Just get posting, don’t stress about it, and tweak it to death.”  Blogging, unlike songwriting, does not require hundreds of edits and revisions.  The point is to create a voice and a presence, NOT a literary masterpiece!

Similarly, this blog was launched one and a half years ago with the hope of connecting songwriters across Canada by sharing information and inspiration through individual stories and experiences.  During this time, we’ve been amazed at the incredible submissions we have received.  We are grateful to all our contributors for helping us to create this wonderful dialogue and platform.  Truly, the magic of a blog is in the sharing and commenting that happens!

Speaking of sharing…here are some highlight videos from Week 5:

Karyn Ellis, one of our participants, has challenged herself to make homemade videos for all the songs on her album:

And here’s the response video made by Sue NewBerry, also a Challenge participant.

Okay, Challenge participants, please post the following:

1.  The URL of your blog entry for this week.
2.  5 blogs you are targeting.

Building Your Website – The Challenge – Week 3

Things are about to get intense with the Canadian Songwriters Social Media Challenge.  The past 2 weeks have been a warm-up with goal-setting and crafting a pitch.  Now, participants will be getting their hands dirty as they work towards crafting a website.  Once upon a time, artists without label distribution were pretty much non-existent to the listening population.  But now, with online tools, every songwriter can create their own cozy corner of the world wide web.

The build-up to this task has been perfect, as songwriters will want to align their online entities with their goals and pitch.  What do you want people to know about you?  A visit to your URL should be the gateway to engaging with you and your music.

If you’re still in the process of crafting your pitch.  Perhaps watching these videos may inspire you:

Now, fellow challenge participants, please post the following:

1.  Your URL.
2.  Link to your Week 3 Blog entry (again, please post the unique URL to the entry and not the general website address).