Pro Member Interview – Quake Matthews

Quake - SM

Quake Matthews is a hip-hop artist who first made a name for himself in the underground battle rap scene in his early teens. Harnessing the raw energy and competitive spirit found in that arena, he was able to transcend into the multi-layered artist he is today. His raspy voice and unfiltered emotion have given him a signature sound, creating a captivating listening experience for his audience. At the age of 28, with the knowledge of a veteran, the ambition of a rookie, and a career that has been on a steady incline, Quake shows no signs of slowing down anytime soon. 

Here is our exclusive interview with this energetic music creator:

  • How did you get your start as a creator in the industry?

In the early 2000’s a friend of mine taught me the art of freestyle rapping. I enjoyed the fact that you had to be quick on your feet, creative and spontaneous. I worked on my craft for a couple years, then caught wind of Freestyle battles happening in clubs in my city. I was only 16 at the time, so often times I had to sneak in to these events or get special written permission from the liquor commission. I ended up winning a number of battles and my name started buzzing around the city. That led to me wanting to get into a studio and translate my battling skills to songwriting. I got hooked up with a few people that owned studios, and now I’m on my 6th album and haven’t looked back since.

  • How can S.A.C. help you?

I would definitely like to be apart of more songwriting camps. I find them very beneficial to my career. I love building relationships with new artists.

  • If the music community could do one thing better what would it be?

I can mostly only speak on the hip hop community but I’m sure what I’m about to say applies to all genres across the board. I think we have to focus on building each other up and working together more. We have to learn to pull each other up instead of trying to walk over people to get ahead. If we work together and support each other more it would push the culture forward, and evolution is key to survival.

Music creators unite! #CreatorsCount #ProsofSAC 

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Pro Member Interview – Nat Jay

Nat Jay - SM post

Nat Jay took her first steps in her parents’ music school and continues to land on her feet in the world of music today. Her songs have been placed on networks around the world, including ABC, MTV, The CW, Nickelodeon, Freeform, Hallmark, CBC, Syfy, Showcase, and Lifetime. Her debut full-length, All I Think When I Wake Up, was nominated for Pop Album of the Year at the 2015 Western Canadian Music Awards, named in the Top 10 Pop Albums of 2014 on PopDose, and awarded $10,000 for the lead single, “Can’t Getcha Out,” which was named Best of BC by Shore 104. She then released a follow-up EP, Quiet Dreams, and was awarded second place in LG 104.3FM’s VanCOVER contest for her cover of Sting’s “Every Breath You Take.” In December 2016, she collaborated with electronic production duo, Cookie Cartel, to release the highly acclaimed EP, Stoke the Fire, which Exclaim! described as “what it might sound like if the Postal Service were to make a Christmas EP,” and CBC Music added to its coveted holiday playlist. Nat Jay has earned a nomination for SOCAN Songwriter of the Year at the BCCMAs, been a featured songwriter at the Vancouver Folk Festival, and a guest on CBC Radio 2’s Canada Live. The songstress is currently in the studio recording her next full-length album with multi-
award-winning European producer, Ovi Bistriceanu.

After studying music at the University of British Columbia, Nat Jay released her debut EP, Lights Across the Sky, to a sold out room. Since then, she has been compared with powerful performers like Joni Mitchell, Patsy Cline, Alanis Morissette, and the Dixie Chicks. She has shared the stage with such esteemed songwriters as Canada’s own Juno award winner Dan Mangan, Matthew Barber, Oh Susanna, and Justin Rutledge, as well as NYC’s Jay Brannan and Australia’s Angus & Julia Stone.

Besides the success she’s had with her own music, in 2014 Nat Jay scored a co-writing credit with the legendary Stephen Bishop for the song “Loveless” from his album Be Here Then. An advocate of her industry, she sat on the Board of Directors of the Music BC Industry Association for four years and was a committee member for six. She is also a private consultant through one-on-one and group mentoring, facilitating seminars on sync licensing, grant writing, and album release for her peers. Nat Jay has been
asked to speak on panels for Canadian Music Week, BreakOut West, SOCAN, and Music BC, and is a guest lecturer at Nimbus School of Recording & Media, the Pacific Audio Visual Institute, and Langara College.

Complimented by a strong business head on her shoulders, Nat Jay’s compelling and highly accomplished vocal delivery will certainly turn heads in a noisy club, but it is her emotive songwriting ability that will steal the hearts of each and every audience member. What does she have to say? Check below:

  • If you could collaborate with any other music creator, who would that be? 

Chris Martin from Coldplay because he has a really great way of combining popular styles with more meaningful lyrics that really move people. He combines those poppy elements with really emotional, personal topics that people can relate to. And it comes through in his live performances, as he’s a very engaging performer. Also Ryan Tedder, the lead singer of One Republic. He writes amazing stuff for himself and others. He has his finger on the pulse of today’s music and always sounds unique, but still makes great songs for radio. He’s a modern day songwriting genius.

  • Do you ever compose for film/tv/video games? 

I haven’t specifically written for TV or film, but I have had a lot of success with songs I’ve created being placed in films and TV shows over the last 10 years. It’s one of the most amazing feelings and it never gets old. It’s cool that something you’ve created in your apartment and made into a piece of art can fit into someone else’s piece of art and compliment it so well. The success I’ve had in licensing has been very important to me as an artist as it’s been one of the main reasons I’ve been able to make a career in music. And because of that success, I’ve been able to develop a seminar where I teach other artists how to license their music to film and TV. So it’s been great for me on a creative level and in bringing in an income as an artist, but also has allowed me to engage with my community and become recognized within the music industry.

  • If the music community could do one thing better what would it be/What do see in the future of Song writing and music creators like yourself?

The music community could better at accepting less traditional careers paths. There’s always been a traditional trajectory of getting signed and having a marketing plan involving traditional publicity and radio. But these days, with the internet and technologies like streaming, there are so many different opportunities for artists to gain recognition. I think the music industry should embrace different kinds of artists and who have different career paths instead of trying to fit a square peg into a tired round hole.

Leading into the future – I see that more for new artists. I see some artists excelling at live performance, some getting tons of sync placements, others doing really well with playlisting on YouTube and Spotify, and they’re all building a brand and generating an income in different ways.  I’ve been fortunate enough that I love performing live and I’ve been successful at it, but I’ve also been successful getting sync placements while staying home and building an international fan base through that. There’s room in the future for songwriters and music creators to find a niche that works for them, generate an income, and build a career in music in a way that is unique and fitting to what they do.

Music creators unite! #CreatorsCount #ProsofSAC 

Pro Member Interview – Colin MacDonald

 

Colin MacDonald - SM

Bursting onto the scene in 2004 with their hit single “Not Ready To Go”, which became the most played song on Canadian rock radio that year, highly acclaimed, east coast bred rockers the Trews – consisting of founding members Colin MacDonald, John-Angus MacDonald & Jack Syperek – have since become a staple of the Canadian music scene and abroad. With 17 top ten rock singles to their name (two of which reached number one), 4 gold certifications and support slots for the likes of the Rolling Stones, Bruce Springsteen, Robert Plant, KISS, Guns’n’Roses, Aerosmith, Kid Rock and Weezer, the veteran rockers are showing no signs of slowing down with the release of their 2018 single “the New US” which takes on the current state of politics and the media. Widely considered one of Canada’s best live bands, the Trews are not to be missed in a concert hall near you!

  • What inspires you to create music?

Life, love, books, music.

  • Do you have a process to your songwriting or when creating music?

Writing all the time. I keep a journal and I always look over them for good starting points for tunes. I often find great song titles in newspapers and magazines.

  • How did you get your start as a creator in the industry?

High school cover band that became my real band for the last 21 years.

  • How has your music evolved since you first became a recording/performing artist?

I think it’s gotten better as I got more interested in the process of writing and recording music. I’ve become better and more patient in the studio. My lyric writing has gotten better and I wrote most of the words on my own now, in the past I’ve had a couple of co writers.

  • Do you write for other recording/performing artists?

Yes I’ve written with many artists. Sun k, T Thomason, Brett from the glorious suns to name a few. I love co writing!

  • Do you tend to write for one genre, or do you find your music crosses genre lines?

I don’t think I’m terms of genres when I write but it can be interesting to set some.

  • Have you faced any major economic, social or political hurdles as a music creator?

I’ve been fortunate to make a living off of songwriting and touring. I’m very grateful for that, the obvious hurdle has been making head way south of the border. My career in Canada has been really great!

  • Do you have any musical influences who have influenced your style, or who you give a “nod” to whenever possible?

Yes! I’m influenced by everything I hear and see. I love great music so any chance I get to hear or see it I go for it. It always rubs off in great ways! It’s important to stay inspired and excited!

  • If you could collaborate with any other music creator, who would that be?

I’m not sure. I’d be too freaked out to write with my heroes, I wouldn’t be able to come up with anything. I really like writing with young artists who are just finding their way, often times they come up with the most interesting and out of the box ideas.

  • How did you learn your craft – was it a “formal” or “informal” music education?

Totally self-taught with a group of fearless freaks and misfits.

  • Do you have any advice for upcoming songwriters and creators who are looking to break further into the creative scene?

Write and work! It’s all about the work. You can do all the networking in the world but it doesn’t mean anything if you don’t have the goods. You have to devote your whole life to it, because you’re up against people who have given up everything to do this job. Good luck and surround yourself with good people who believe in you.

  • What is your fondest musical memory or favourite piece of music you’ve written?

Highway of heroes. I wrote it over the phone in 15 minutes with Gordie Johnson. It’s had more impact on people than anything else I’ve written. It’s got some kind of magic to it.

  • What is the most important “tool” you need when creating, eg. GarageBand, google docs, your cell phone, Pro Tools, or a pad of paper?

A mind and a point of view.

  • Do you ever compose for film/tv/video games? What’s that like?

A few trews songs have ended up in tv and on video games. I don’t try to do that but I love when it happens. If it’s organic it’s cool.

  • How can S.A.C. help you?

Any initiative that supports creators and protects intellectual property helps me immensely.

  • If the music community could do one thing better what would it be?

Make sure talented people are compensated for their efforts. Great singers and songwriters should be able to afford a good life, they bring a lot of good into the world. I don’t think the general public understands to toll it takes on the psyche and the finances.

  • What do you see in the future for songwriting and music creators like yourself?

Writing and collaboration. We need to figure out how to make the work more valuable again. If artists can’t afford to make their art then culture suffers. It’ll be a race to the bottom chasing fleeting and ephemeral chart success and YouTube hits. I mean some songs get billions of views on YouTube but so does guy’s body slamming each other off their garage roof and cute videos of kittens. It’s no gage of artistic merit or success. Surely we can do better.

Music creators unite! #CreatorsCount #ProsofSAC 

Pro Member Interview – Caroline Brooks

Caroline - Social Media.jpg

Caroline Brooks is a singer-songwriter, vocalist and guitar player from Toronto and one third of Juno award-winning touring band Good Lovelies. She has performed as a session vocalist with a wide range of artists, including Kathleen Edwards, Peter Katz, Jim Bryson and Lily Frost. Recently, her song “I See Gold” (co-written with Robyn Dell’Unto) was awarded a #1 Song award from SOCAN, for reaching the top spot on CBC Music’s Top 20. Outside of performing, Caroline is currently a sitting board member with the longest running folk festival in Canada, Mariposa Folk Festival, as well as Muskoka-based advocacy group Safe Quiet Lakes. She and her partner also co-founded Secondhand Sunday, a community reuse and waste reduction program based in Toronto. Enjoy some helpful insights from Caroline:

  • How did you get your start as a creator in the industry?

I started writing music at a young age, inspired by my Dad, who was constantly writing and creating at home. It was just like learning to ride a bike, or hanging from the monkey bars; we learned three chords and got to it. Since then, I’ve been honing my songwriting skills with solo writing, co-writes and with my long-term writing partners Kerri Ough and Susan Passmore (Good Lovelies).

  • Do you have any musical influences who have influenced your style, or who you give a “nod” to whenever possible?

My greatest musical influences are likely Sarah Harmer, and Paul Simon. Those two stick out in my mind as writers who have influenced my songwriting cadence, melodies, and song structure.

  • How did you learn your craft – was it a “formal” or “informal” music education?

Though I spent a lot of my youth in classical guitar lessons, my singing and songwriting craft has been nurtured in informal settings. As I grow older, and mature as a singer-songwriter, I have been finding joy in more formal education, through singing lessons and songwriting workshops. It’s been a fun circuitous way to approach learning my craft.

  • What is the most important “tool” you need when creating, eg. GarageBand, google docs, your cell phone, Pro Tools, or a pad of paper?

I rely heavily on my cellphone to remember interesting lyric ideas and melodies.

  • If the music community could do one thing better what would it be?

Value creators! We need to fight for fair compensation. Miranda Mulholland has been a great voice for we songwriters and performers – we have a long way to make this work sustainable, both financially and for the sake of our mental health. Our product is not sufficiently valued (from a monetary standpoint), and we need to get $$ into the hands of creators so that they can continue to create.

Music creators unite! #CreatorsCount #ProsofSAC 

Social Media For Songwriters: Diligence Required!

Building a social media foundation can seem daunting for many songwriters.  Most creative people don’t want to spend hours building their email lists, when we could be songwriting or performing.   The accountability and community built into the Canadian Songwriters Social Media Challenge, hosted by the Songwriters Association of Canada, have been key for many songwriters in pushing through with the “not so fun” stuff.  Aynsley Saxe is one of the songwriters who has benefitted from taking on the challenge.

Here are Aynsley’s reflections on pushing through week 7.  May her diligence inspire us all!

In Aynsley’s words…

Week 7 is upon us, or maybe slightly behind some of the more active songwriters who are on top of the blogging game (Tom Shea & Siouxberry, congrats!) during the Songwriters Association of Canada’s Social Media Challenge based on Ariel Hyatt‘s book Music Success in Nine Weeks.

I’m pleased to say I’m still here. I’m pushing the social media snowball up the hill, gathering tons of advice, pondering brave ideas and even soaking up a few friendships as I go. It’s been an incredible journey and A LOT to digest so far. I feel a little saturated. But I guess that’s the point?

Week 7 is all about the (dreaded) newsletter. Okay, kidding about dreaded, at least in the “knotty hair” sense of the word. But I must admit I feel a little intimidated about the newsletter chapter.

The questions I’ve been pondering this week are:

What do I have to say that is entertaining, meaningful, creative, interesting and worth sharing?

How do I market myself without seeming to market myself (at least most of the time!)?

How often should I contact fans on my newsletter list?

How can I develop a community around myself and my music?

What questions should I ask fans when I send them a short survey about what they would like from me?

And this, the ultimate question….

How can I reach people in a way that is not, I hesitate to even say the word….(a hush fell over the crowd): S P A M.

I know how much I like getting emails that are all promotional – NOT. That’s the last thing I want to do to the people who like my music and who are giving me their precious time by opening my emails. I want my newsletters to be based on respect, love and genuine connection. And I want to also throw in a little bit of amusing fun in there too! Nobody wants to read a boring email right? No brussel sprouts emails please! Yuck! ;)

Reaching out to my mailing list about once a month sounds about right to me. I want to be around often, but not too often.

To date, I’ve personally contacted approximately 475 people with personal, individual emails asking them if it would be okay to keep them posted on my music. I’m not kidding. FOUR HUNDRED AND SEVENTY FIVE (give or take a few). I’ve got 150 people to go on my personal email list, that doesn’t count Facebook friends and all those business cards I’ve accumulated through the years. Phew, what a snowball!!

The really great thing about this whole process of reaching out is that I’ve been in touch with people I haven’t spoken to in years. It’s been awesome reconnecting and thinking about them and hearing what they’re up to. I received two warm & fuzzy responses this morning that are soooo nice I had to share:

Congratulations. Let me know how I can support you.

…and to answer your quick question, I appreciate learning about your musical journey. Please keep me posted and it would be a pleasure if I could be of any help.

The personal touch isn’t overrated. The golden rule never grows old. If someone took the time to actually sit down and think about me and write me a quick email, and not treat me like one of the masses, I would likely be eating their emails out of the palm of their hand.

The challenging part has been it’s been incredibly time consuming. I average about 2 hours of email writing for every 50 contacts. Even though I’m using a form email for part of the email as suggested, I’m also making the email personal to each person. This means going back through my emails and seeing where/when we connected last and writing a little about that. And that doesn’t count the time spent when I respond (because I always try to email them back right away to thank them for letting me keep them on my list if that’s what they’ve chosen to do). The actual act of writing and responding isn’t so bad – it’s actually been pretty fun. It’s just thinking about the snowball that I resist. Kind of like going to the gym. Once you’re actually lifting weights it usually feels pretty good.

I have 3 pages left (6 hours) and 150 people to contact personally (if you’re curious, it’s people with names starting with ‘P’ to ‘T’). I did the last page this morning just to change things up (Letters ‘V’ to ‘Z’). What category are you in? Did I miss you??

6 hours doesn’t seem like a long time really. But it feels like it’s really snowing on my snowball. And this last part of the hill feels daunting. Especially since I know winter never ends and it will always be snowing. Which is a very good thing because that will mean that I will be able to continually connect with people who might enjoy my music and want to be kept updated.

One of my goals during Week 1 was to keep up an ever-growing fantastic email list… And yes, to provide great newsletters too. So cheers to cold days and big snowballs!!!

One more thing, I think co-promoting with other artists (whom my fan base might like) is a fantastic idea. Once I get my album released I will definitely be reaching out to other songwriters about this idea. If you are an artist, do let me know if you’re interested in this idea too and you think our music might be enjoyed by a similar audience. I would love to announce you to my list in a beautiful way!

And finally, dear Blog Reader (that’s you!!!), I’d love to keep you up to speed on what I’m up to musically. If you sign up for my music updates I will also give you a free MP3 when my album is released. All Love – No Spam. Promise.

Honk and Sign up here because you Rock!

www.AynsleySaxe.com

This blog was originally posted under the title, “Saturated Snowballs” here:  http://aynsleysaxe.wordpress.com/2012/02/28/saturated-snowballs/

Click Here to visit Aynsley’s Songwriters Profile.