Writing for Radio – Week 6 Challenge – Feedback from Cara Heath

by Cara Heath

Thank you everyone for taking this challenge by writing some amazing songs and pushing yourself! From reading your takes on the experience, it seems like it was a good challenge that got you a bit further out of your comfort zones. Overall I think the songs were great first attempts and that it will help to get you in that self-edit mode that is critical to grow as a songwriter.

One thing that became pretty obvious to me is that everyone perceives radio differently and something that I always like to tell up and coming artists is to listen to the radio, and get a sense for what is happening now. Radio, like everything, is a constantly evolving medium, changing with the current sounds. So if you haven’t tuned in to a station in awhile and you’re basing your idea on what that station was playing more than 2 years ago, it will have changed. My challenge to you going forward is to listen and familiarize yourself with all radio and get an idea of what is happening now, so you have a better idea of where you might or might not fit.

It was great to see how quick you all were with producing new songs and the great instincts you all have for melody and hooks.  I know these were quick demos and could eventually evolve into some great songs, so I didn’t look too hard at sound / instrument choices, production, etc. as I know these would not be considered finished songs. So what I’m looking at here is overall structure, melody, and hooks. I know that from here it would be properly recorded and polished.

Remember, from the Music Director at the radio station to the listener, songs are judged quickly, so your song needs to capture people’s attention quickly, hold it and have them humming along by the end of it!

Tea Petrovic “Boomerang”

Interesting ballad, I really like the sound of the vocals, and the melody is great! The song is very catchy and memorable! This song really illustrates the challenge I set out, editing the structure to make a hard-hitting, catchy song.  You were quick to the vocals coming in starting at the 9 sec mark. From there the song draws you in and builds nicely, through catchy pre-chorus to the memorable chorus that comes in at the 40 second mark. Love the bridge, the transition fits nicely in the song, and the slow down/break down part is great as well. I really recommend finishing the song; I think you have something here!

Adrianne Ralph & Gordon Wong “Online Romeo”

This song was another great example of the challenge. Adrianne you have a great a voice! This song is fun, and the lyrics are relatable to those dating in these modern times.  Regarding timing, quick to the first vocal (7 seconds), quick verse, and then moving right into the build of the pre chorus, to the chorus at 48 seconds. Nice, concise, catchy and memorable song. I would experiment with a few different types of instrumentation and really finish the song. Great job!

DC James & Ahi “Rise”

This song is good structurally and has a big chorus. At times it reminds me of songs in 80’s movies like Top Gun and Footloose but I think that is just due to the thematic / anthemic sound to the song. Not exactly something that could fit right in at radio as is, but with some re-tooling of sounds, a bit of the structure, and a bit more modern sounding, it might take on a new life. Great overall theme of rising above things and believing in yourself, which is very important!

Shout outs to:

Katy Carswell “702”

The song was a good first attempt at the self-edit. I suggest experimenting with song dynamics a bit more to make different parts have a little more oomph to them but I really love your voice and I just had to tell you that! Good melody too! Maybe this song done slightly different instrumentally and re-worked a bit, might turn into something great!

North Easton / Roseanne Baker Thornley “Invisible Stain (Everybody’s Gotta Secret)

Country song with a great chorus, work out the verses a bit and keep on it. It seems like the song is almost there.

Going forward:
1) Take a listen to a variety of radio and get a sense of what is happening now
2) Study song structure further and think of new / different ideas to implement into your songs
3) Keep pushing yourself! It is evident that you are all so talented, can’t wait to see what songs come from you in the future.


2015 S.A.C. Blogging & Songwriting Challenge Wrap Up

Creative Commons License.  Photo by Andrew Hurley
Creative Commons License. Photo by Andrew Hurley

The 2015 S.A.C. Blogging and Songwriting Challenge was the first of its kind.  Every week industry professionals issued challenges that allowed our 121 participants a taste of life as a professional songwriter.  Those who committed themselves 100% to the task found that songwriting took over their lives, consuming their thoughts and time.  For many it was a taste of the life they aspire to live.

We are grateful to each of our professional mentors, Rob Wells, Heather Gardner, Ron Irving, Jordan Howard, Vincent Degiorgio and Cara Heath, who not only issued challenges but also provided personal feedback to a handful of submissions vetted by our songwriting coaches.  The response from the industry was so positive we were able to give participants a choice of taking on two challenges in the final week.  It is generous of them to have taken the time to nurture the next generation of songwriters.

We are also grateful to our songwriting coaches, Debra Alexander and James Linderman who lived in the trenches with our songwriters.  Our coaches shared advice on lyrics, chord structures and collaboration, going far above and beyond what was expected, fuelled by their genuine desire to see our participants succeed.  For many of our songwriters, the help these coaches provided defined their experience of this challenge, opening up new tools and techniques to apply to their craft.

We would also like to thank Barb Sedun for arranging a real life pitch to Matt Dusk (to be posted below), along with Matt himself and his management team for their willingness to give our emerging songwriters a chance to present him songs that would expand his sound for his next album.  Having a real opportunity like this has been a game-changer, increasing the intensity in a way no other challenge could.

Lastly, we must thank all of our passionate participants.  Everyday the Facebook group was full of positive feedback and constructive criticism as many songwriters shared their work in progress, often times in genres far outside their comfort zones.  So much zeal. So much love.  By the end of the first week, the group began to feel like a summer camp of sorts, with new friendships forming that we hope will continue long after this challenge is history.

So, we end with where we began.  It is time to submit your song for Challenge No. 1 issued by Matt Dusk. Please post the following below by Tuesday, March 24 at 11:59pm:

1.  Your Name
2.  What was the hardest challenge or hardest part of the challenge for you and why?
3.  What did you enjoy most about participating in this experience?
4.  What is something significant that you learned from taking on this challenge? (It can be about yourself or about the challenge)
5.  Would you do this type of challenge again?  Why or why not?
6.  Your link to your Matt Dusk submission.  Please include lyrics on your SoundCloud page.  If one of your collaborating partners is submitting the link to your song, you can refer to their posting (ie. See link from ____________).

S.A.C. Challenge – Week 6 – Choice No. 1 – Issued by Cara Heath – Writing for Radio

Image by Tom Godber used with Creative Commons License.
Image by Tom Godber used with Creative Commons License.

Cara Heath is the owner of With A Bullet, a radio promotion company based in Canada that has proudly been taking great music to radio since 2008. We have worked with The Pack A.D, The Gaslight Anthem, Born Ruffians, Heart, Leonard Cohen, In-Flight Safety, Fortunate Ones, and more…

Here is her challenge:

For this week’s challenge I want you to get into the mindset of self-editing. This is all about the radio edit. I want you to create a new song that would work currently at either Pop (Hot AC or CHR) or Rock (Alternative or Active Rock) Radio formats – your pick – but, I want you to write this song to be around 4 mins in length. Then I want you to edit it down to no more than 3:30 mins while still retaining the essence, dynamics, and structure of the song.  If your original length is shorter than 4 mins still cut 30 secs out somewhere and if it’s longer than 4 mins you still need to get it down to 3:30. Things to help in the editing process: think about shortened intros, time to first vocals, time to first chorus, shortening / removing instrumental parts, shortening outros, etc. Get the point across quickly, grab your potential listener’s attention and have them singing along by the end of it!  **These aren’t hard and fast rules when it comes to radio, but it’s always a great exercise for songwriters to practice the art and discipline of self-editing **

Connect with Cara:
www.withabullet.ca /www.twitter.com/withabullet / www.facebook.com/withabulletpromo

Please submit the following by Monday, March 23, 11:59 EST.
1.  Link to a blog post about your experience with this challenge.
2.  Link to your song (preferably on SoundCloud) with lyrics posted in SoundCloud.