A Conversation With Miranda Mulholland

Bill King was a recent guest on Blair Packham and Bob Reid’s In the Studio radio hour at Newstalk 1010, where Blair introduced him to Miranda Mulholland, a Canadian fiddle player and singer. In this interview Miranda talks about her festival, the Sawdust City Music Festival, and tells us what is upcoming for her this summer.

Read the full FYI Music News interview here!

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T-SHIRT SALES SUPPORT FAIR TRADE MUSIC CAMPAIGN

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Exclusive Offer

As you may be aware Fair Trade Music has been a focus and priority of the Songwriters Association of Canada for the last several years. In the spirit of the season, we are asking our members to consider buying a t-shirt (or two!) as a great Holiday season gift that will help us build Fair Trade Music (FTM). All proceeds will go to furthering FTM’s mission to achieve a fair, transparent and equitable music value chain for songwriters, artists and everyone in the music value chain.

In the future, the goal of Fair Trade Music is to certify anyone in the music value chain, including digital steaming services, record labels, ticket sellers, and anyone else in the music value chain between those who create the music and the millions of people who enjoy it everyday. Fair Trade certification will inform consumers who pays and who plays “fair,” so they can make better choices when streaming and purchasing music.

As a valued member of the Songwriters Association of Canada, we ask you to show your support for the Fair Trade Music by purchasing a t-shirt (or two!).

Email info@fairtrademusicinternational.org to add your name to the Fair Trade Music campaign mailing list.

Visit the new Fair Trade Music International website now in English, French, Spanish and Portuguese.

From all of us at the Songwriters Association of Canada and Fair Trade Music International, Happy Holidays and Happy Songwriting!

Thank you.

Isabel Crack
Managing Director, Songwriters Association of Canada

Greg Johnston
President, Songwriters Association of Canada

Eddie Schwartz
Chair, Fair Trade Music International

How to launch a video on YouTube

Screenshot from NJ Taylor's music video - "I Don't Care"
Screenshot from NJ Taylor’s music video – “I Don’t Care”

by: NJ Taylor (NJ’s videos have garnered up to 98K views)

As an independent artist, it’s always difficult to figure out how to successfully launch a new song or music video. We all hope to see our music video go viral but the truth of the matter is that the probabilities of that happening are really slim. There are thousands of videos being uploaded every minute so our video becomes literally one in a million. So how can you stand out? How can you get more views and generate more activity?

The obvious thing is to promote it on all your social media platforms but once again, there is so much information being uploaded every minute that it’s not enough. The way to go about launching a YouTube video successfully is with online promotion. But beware, there are many online companies that claim that can get you X amount of views/likes/comments for a fairly low price but stay away from these. Often what they do is ‘buy’ views/likes/comments or they get them by spamming people and you want neither. You want to be able to target people that will potentially become true fans.

First things first, make sure to tag your video properly. It’s seems like an obvious thing to do but not everyone seems to know that. When you edit your video, write the title as follow: “name of artist – title of song”. Below the title, you can add basic information; write a brief description (official video, etc.) and add all your main social media links. Then add all the relevant tags such as artists you are comparable to, location, etc. Don’t forget to monetize your YouTube video. You can do so through companies such as Google Adsense, Audiam and AdRev.

Here’s a list of online promotions that are worth trying:

  1. YouTube: The most successful way to promote your music video is through Google AdWords’ video campaigns. If it’s your first time using this service, call them and they will guide you on how to create a successful ad.
  1. Facebook: Create a Facebook event the moment you launch your video; invite all your friends to join the event and then create a Facebook ad to promote the event Raise attendance at your event. Also create a post on your fan page with the link of your YouTube video and make sure to boost your post. Then create a Send people to your website ad; go to “Create Ads – Send people to your website – then enter the URL of your YouTube video. More importantly, target your audience properly.
  1. ReverbNation: Their Promote on Top Sites and Promote Video campaigns are both excellent to promote a music video. Both campaigns feature the ads on premium sites such as MTV, YouTube, billboard, Pandora, Spin, Paste just to name a few. Make sure to have a good quality picture to use for the promotion. Your picture is the very first impression to your product and it’s what will make people click on your ad or not. I recommend in running your campaign for at least a month to see considerable results.
  1. Twitter: There are few different ways of creating campaigns with Twitter Ads. You can aim at one specific location such as a region or a city, you can target an interest (i.e. specific radio stations, artist similar to you, etc.) and many more. Create different campaigns and experiment to see which one gives you the best results. Create appealing tweets that will make people want to click on the link such as “Do you love pop music, if so check out my new single…”. They also now have a brand new feature to drive clicks called Quick Promote. This new feature allows you to promote one specific tweet that you already have posted on your Twitter page instead of running a full ad campaign.
  1. Promote the launch of your video to your fan mail or in your newsletter and also contact all relevant bloggers.

When promoting your video, make sure to focus on quality and not quantity. It’s better to get slower results that will make you gain true fans rather than fast results that won’t result in anything more than numbers. And if you prefer having someone doing it for you, you can hire a social media manager. Bottom line, make sure to create a budget for your online promotion.

Once you have done all that, make sure to promote it as much as possible and don’t forget to submit it the S.A.C.!

Visit NJ Taylor’s Songwriters Profile.
Visit NJ Taylor’s YouTube Channel.

Here’s A Pretty Ribbon On That Blogging Challenge Wrap!

Image of Two Bathing Beauties With Prize CupI logged in to Facebook early last week to discover the little earth icon in the navigation bar all lit up and a roll of “congratulations” in my newsfeed from fellow bloggers. And that, my friends, is how I found out I won the Canadian Social Media Blogging Challenge that I took part in this winter. Woo hoo! Social media in action.

I Never Was a Prom Queen, But…

Imagine the trophy is a dozen roses and the hat is a tiara.

Given my love of all things shiny and my diva-esque nature, I immediatelypictured myself among Pageant Queens accepting a bouquet of nailpolish-red roses in my arms, grinning cheek-to-cheek. Less Courtney Love, but still mascara running down my face** as I tearfully accept my sparkling tiara and sash ~ blowing kisses to the countless readers who have made my blog what it is today!! **This from the fact that the challenge was based on the book:Music Success In Nine Weeks!Hahaha! But seriously, I am super glad I took part in the challenge, and I am honoured to be selected as its winner… thanks Songwriter’s Association of Canada (SAC) and thanks Ariel Hyatt for putting on this first ever Canadian version of the Music Success In Nine Weeks Blogging Challenge. A most excellent way to spend the start of 2012. And as it turns out I didn’t even have to wear a bathing suit to win the fabulous prizes.

Queen For a Day, But This is No “Royal We” Here

I’d like to send warm fuzzies out to my fellow participants for doing the challenge with me (with a special shout out going to Lily Cheng, who not only blogged with us but also facilitated the challenge. Thanks Lily!) We spent a concentrated nine weeks tackling topics and tasks related to social media. Collectively we set up a pretty substantial Canadian corner of new Facebook & twitter music accounts. We got comfy with Youtube and rss feeds – and then we blogged about it so that our fans could join us on the journey too.

PS Speaking of Youtube, you should totally subscribe to my channel! I started a “Homemade Music Video Project” during the challenge: my goal is to make homemade, no budget videos for all of my songs. Me editing them and everything! (There are three so far and more on the way.) Other fun stuff you can do: sign up for my mailing list,follow me on Twitter and like me on Facebook. Hurray! Phew… is that… it?

Sixty of us started back in January. Out of that emerged a core group of about twenty singer-songwriters who stayed in to the end, supporting each other through the weekly to-do list. We had (and in fact still have) an active Facebook group where people shared their successes and their challenges of the business and posted information and support for each other. Several genuine friendships started through this challenge that have extended beyond the end date. I still pop into the group quite regularly to see what everyone’s up to and to soak up some extra love when I’m feeling out of sorts with my workload. The DIY model says we are autonomous in exercising creative and administrative control over our work, yes. It is also clear that the “social” in social media truly drives us humans. We need connection and community to thrive.

Maybe that is one of the reasons blogging is so perfect in this day and age of friends & fans spread out across the globe. An artist’s blog is personal and self-directed and, yet it can be highly interactive too. Online connections are sometimes maligned as shallow, and for sure there can be a Pollyanna-ish-ness that can drive me nuts sometimes. However it seems to me that online relationships when properly nurtured can be pretty darn real too.

The Take Away

As songwriters, we are all-the-time creating narratives for ourselves and others to sing. But when it comes time to write ourselves into the world… that same creative glean can get muddied. (Okay, this might be a “royal we”.) One of the biggest take-aways for me from doing this blogging challenge was the shifting away from an emotional space of passive want: hoping someone will “discover” me [my music] and moving to that of an active space. Blogging is active. It is constructive. It is also relatively inexpensive to do. As a bonus, blogging is creative. You don’t need a record label or Billboard approval to share your thoughts and your work. You just need to trust in the strength of your creativity and your ability to connect. That, and a bit of time to jot it all down.

The Other Take-Aways

… are pretty awesome too! I look forward to talking with Ariel about the eight-week Cyber PR campaign. Can’t wait to find out what’s in store once my music goes out directly to her network of bloggers and podcasters. Will my work connect on that scale too? Thanks,Reverbnation, for their contribution to the amazing prize list, too. And I’ve already had a skype meeting with Dave Cool of Bandzoogle to discuss building a second website for my little indie record label, since I’ve already got www.karynellis.com (come visit!) I’ll let you folks know when the new one is up and running too.

Okay. Now… THAT’S a wrap of the blogging challenge. But, folks, you can be sure my musings will continue on. If you’re reading this somewhere other than on my blog — Letters To My Editor — do pop by for more posts. You can also subscribe while you’re there to get my upcoming posts directly in your inbox.

Till next time!
Karyn

Getting Yourself Out There – The Challenge: Finish Line & Beyond

Who will make it to the finish line?

9 weeks ago, over 60 songwriters across Canada signed up for the Canadian Songwriters Social Media Challenge.  The purpose of the challenge was to help songwriters put on their business hats to develop and implement a strategy towards marketing themselves online, as laid out in Ariel Hyatt’s book “Music Success in 9 Weeks.”  There was a significant amount of excitement generated as can be seen by the posts and commenting from Week 1.  However, as with most artists on their path to pursuing their dreams, life happened along the way, and we lost a few participants.

How many will officially complete this challenge?  Scroll down to the comments of this article at midnight on March 12, 2012, and you will see the answer.   Even though there will only be one winner selected from the challenge, the entire process has been worthwhile on so many levels (you have only to read a few of the blogs to see what has been accomplished).

As someone who has witnessed the birth of new blogs, new videos, new websites, and new friendships, while also trying to stay in the race, myself, I have been amazed at what people (including myself) can do when there is community for encouragement and accountability to give the necessary external pressure.   All of this paired with a guide book that has been both easy to use and informative helped many neophytes to take the plunge into unchartered online territory.

Throughout the duration of this challenge, there has been a closed Facebook group for participants where people have celebrated, debated, and shared immensely while rooting for each other.   Many people have remarked that the most incredible gift of taking on this challenge has been the resulting community of people who are all passionate, not only to share their music, but to help each other along the way.  If you have been tracking with us and felt like you wished you had taken part, I am happy to say that this challenge has received such positive feedback, that the Songwriters Association of Canada will likely launch it again in the future, so stay tuned…

In the mean time, here is a virtual toast to all of you who have taken part, and to all of you who have been sharing the journey with us.  It is my hope that experiencing or seeing what the power of community can do, would persuade you to get out and find your own tribe, that we can all celebrate when we cross our respective finish lines.

How can you connect into community through the Songwriters Association of Canada?

1.  S.A.C. members can join the closed S.A.C. Community Facebook Group – S.A.C. Connect  (Once you have requested to join, you will be approved upon verification of your membership).
2.  Meet in person with songwriters in your neighbourhood through an S.A.C. Regional Writers Group.  If you don’t have one nearby, we would happy to discuss how we could help you start one.  Click for details.
3.  Take part in the next edition of the Canadian Songwriters Social Media Challenge!

NOTE TO CHALLENGE TAKERS:

Okay, dear challengers,  it’s a bit of work, but here is what we ask you to post in this FINAL WEEK!:

1.   What action steps did you take or will you be taking based on Ariel’s suggestions in Week 9.
2.  What is the biggest breakthrough you have experienced through participating in this challenge? (we want to celebrate with you)
3.   What was the most significant week for you, and why?
4.  Lastly, please post ALL 9 WEEKs, labelled:  Week 1 – link, Week 2 – link, etc.,
5.  Break out some bubbly!

The winner will be announced in one month’s time.  The winner will receive a free one year membership to the S.A.C. (to be added onto existing membership), VIP 2 month Cyber PR® Campaign from Ariel Publicity that will place their music in the hands of bloggers, podcasters and online radio DJs around the world, 2 years of sponsor Bandzoogle’s Pro-plan plus a custom website design from a Bandzoogle designer, and ReverbNation is offering a $200 credit to run a PROMOTE IT ad Campaign to expand their Facebook Fanpage likes.

Congratulations to all for making it to the finish line!

Social Media For Songwriters: Diligence Required!

Building a social media foundation can seem daunting for many songwriters.  Most creative people don’t want to spend hours building their email lists, when we could be songwriting or performing.   The accountability and community built into the Canadian Songwriters Social Media Challenge, hosted by the Songwriters Association of Canada, have been key for many songwriters in pushing through with the “not so fun” stuff.  Aynsley Saxe is one of the songwriters who has benefitted from taking on the challenge.

Here are Aynsley’s reflections on pushing through week 7.  May her diligence inspire us all!

In Aynsley’s words…

Week 7 is upon us, or maybe slightly behind some of the more active songwriters who are on top of the blogging game (Tom Shea & Siouxberry, congrats!) during the Songwriters Association of Canada’s Social Media Challenge based on Ariel Hyatt‘s book Music Success in Nine Weeks.

I’m pleased to say I’m still here. I’m pushing the social media snowball up the hill, gathering tons of advice, pondering brave ideas and even soaking up a few friendships as I go. It’s been an incredible journey and A LOT to digest so far. I feel a little saturated. But I guess that’s the point?

Week 7 is all about the (dreaded) newsletter. Okay, kidding about dreaded, at least in the “knotty hair” sense of the word. But I must admit I feel a little intimidated about the newsletter chapter.

The questions I’ve been pondering this week are:

What do I have to say that is entertaining, meaningful, creative, interesting and worth sharing?

How do I market myself without seeming to market myself (at least most of the time!)?

How often should I contact fans on my newsletter list?

How can I develop a community around myself and my music?

What questions should I ask fans when I send them a short survey about what they would like from me?

And this, the ultimate question….

How can I reach people in a way that is not, I hesitate to even say the word….(a hush fell over the crowd): S P A M.

I know how much I like getting emails that are all promotional – NOT. That’s the last thing I want to do to the people who like my music and who are giving me their precious time by opening my emails. I want my newsletters to be based on respect, love and genuine connection. And I want to also throw in a little bit of amusing fun in there too! Nobody wants to read a boring email right? No brussel sprouts emails please! Yuck! ;)

Reaching out to my mailing list about once a month sounds about right to me. I want to be around often, but not too often.

To date, I’ve personally contacted approximately 475 people with personal, individual emails asking them if it would be okay to keep them posted on my music. I’m not kidding. FOUR HUNDRED AND SEVENTY FIVE (give or take a few). I’ve got 150 people to go on my personal email list, that doesn’t count Facebook friends and all those business cards I’ve accumulated through the years. Phew, what a snowball!!

The really great thing about this whole process of reaching out is that I’ve been in touch with people I haven’t spoken to in years. It’s been awesome reconnecting and thinking about them and hearing what they’re up to. I received two warm & fuzzy responses this morning that are soooo nice I had to share:

Congratulations. Let me know how I can support you.

…and to answer your quick question, I appreciate learning about your musical journey. Please keep me posted and it would be a pleasure if I could be of any help.

The personal touch isn’t overrated. The golden rule never grows old. If someone took the time to actually sit down and think about me and write me a quick email, and not treat me like one of the masses, I would likely be eating their emails out of the palm of their hand.

The challenging part has been it’s been incredibly time consuming. I average about 2 hours of email writing for every 50 contacts. Even though I’m using a form email for part of the email as suggested, I’m also making the email personal to each person. This means going back through my emails and seeing where/when we connected last and writing a little about that. And that doesn’t count the time spent when I respond (because I always try to email them back right away to thank them for letting me keep them on my list if that’s what they’ve chosen to do). The actual act of writing and responding isn’t so bad – it’s actually been pretty fun. It’s just thinking about the snowball that I resist. Kind of like going to the gym. Once you’re actually lifting weights it usually feels pretty good.

I have 3 pages left (6 hours) and 150 people to contact personally (if you’re curious, it’s people with names starting with ‘P’ to ‘T’). I did the last page this morning just to change things up (Letters ‘V’ to ‘Z’). What category are you in? Did I miss you??

6 hours doesn’t seem like a long time really. But it feels like it’s really snowing on my snowball. And this last part of the hill feels daunting. Especially since I know winter never ends and it will always be snowing. Which is a very good thing because that will mean that I will be able to continually connect with people who might enjoy my music and want to be kept updated.

One of my goals during Week 1 was to keep up an ever-growing fantastic email list… And yes, to provide great newsletters too. So cheers to cold days and big snowballs!!!

One more thing, I think co-promoting with other artists (whom my fan base might like) is a fantastic idea. Once I get my album released I will definitely be reaching out to other songwriters about this idea. If you are an artist, do let me know if you’re interested in this idea too and you think our music might be enjoyed by a similar audience. I would love to announce you to my list in a beautiful way!

And finally, dear Blog Reader (that’s you!!!), I’d love to keep you up to speed on what I’m up to musically. If you sign up for my music updates I will also give you a free MP3 when my album is released. All Love – No Spam. Promise.

Honk and Sign up here because you Rock!

www.AynsleySaxe.com

This blog was originally posted under the title, “Saturated Snowballs” here:  http://aynsleysaxe.wordpress.com/2012/02/28/saturated-snowballs/

Click Here to visit Aynsley’s Songwriters Profile.