After her father was diagnosed with stage 4 lymphoma cancer, Roveena set out on a mission to raise awareness by becoming the brand ambassador for Lymphoma Canada. Roveena recently released Love Will Light The Way (2015) – Lymphoma Cancer edition proceeds of which will be helping individuals who have been diagnosed and/or living with Lymphoma. Net proceeds from the sale and streaming of Love Will Light The Way will be donated to Lymphoma Canada! The songwriters,Andrea England, Luke McMaster and Liz Rodrigues, are 100% supportive of this initiative! We asked Roveena a few questions about this project and her recent journey.
1. How has your father’s cancer diagnosis impacted your craft and path as an artist?
I was in the middle writing and recording my 2nd album when my dad was diagnosed with Stage 4 Non-Hodgkins Lymphoma. I was left feeling heartbroken and speechless. While in the studio, my producer James Bryan, formerly from The Philosopher Kings, told me to really harvest those emotions and put them into songs. In doing so, it was a great release for me – I was feeling empowered and my skill of songwriting had improved. I slowly started to see that my path as an artist became a lot more clearer.
2. What should people know about lymphoma?
Lymphoma is the 5th most common cancer is Canada. It can really impact any age, race, gender but more importantly it can go undiagnosed/misdiagnosed for years. Many people have never heard of Lymphoma and my plan is to change that and really bring awareness to the forefront.
3. How did your partnership with Lymphoma Canada come to be?
When we received my dad’s diagnosis, I had no idea what was Lymphoma was. Lymphoma Canada is a non-profit organization that provides tons of information along with support groups for anyone newly diagnosed. I decided to reach out to them because I wanted to help anyone else going through the same situation my family was experiencing. My goal is to raise awareness about this type of cancer. I didn’t want anyone else to be blindsided by a diagnosis of Lymphoma, but more importantly I wanted people to be informed about this type of cancer. Information is power and the more you know the more control you will have when you fight this disease.
4. Who chose the song “Love Will Light The Way” for the campaign?
Lymphoma Canada heard this song and instantly fell in love with the message. Lymphoma doesn’t just affect the individuals that have been diagnosed – it also affects their loved ones just as much. This song provides hope and knowing that the affected are not alone and they have full support surrounding them.
5. The song is written by Andrea England, Luke McMaster and Liz Rodrigues. How did this song land on your album Perfect World?
I have had the pleasure of working and knowing Andrea for a few years now! As a veteran songwriter and artist, I am blessed that she has been a mentor to me. She pitched the song to me when I first started recording my debut EP and I fell in love with it. It just fit well with the campaign we have for Lymphoma Canada. We decided to release this version of the song as Love Will Light The Way (2015) – Lymphoma Cancer Edition. All net proceeds from the sale and streaming of this single will be donated to Lymphoma Canada.
6. What are you goals as a songwriter and as an artist in 2016?
I have been working with James Bryan (The Philosopher Kings) for the better part of 2015. We have written 5 new songs and they will all be featured in a new EP set to be released in the new year! My goal for 2016 is to have these songs placed as syncs and as a artist to be able to tour and open for other like-minded artists!