Pro Member Interview – Andrew Allen

andrew allen - sm

Allen’s DIY ability and optimistic attitude have served him well. He’s scored five Top 10 hits in Canada, 2009’s “I Wanna Be Your Christmas”, 2010’s “Loving You Tonight” which was lodged in the upper reaches of the charts for more than 22 weeks. 2011’s “I Want You”, 2015’s “What You Wanted” and 2016’s “Favourite Christmas Song”! 

His benchmark single “Loving You Tonight” was a lilting, sunny tune about an ideal romance, “Loving You Tonight” helped put Andrew on tour with acts like Bruno Mars, One Republic, Andy Grammer, The Script, Train, Joshua Radin and The Barenaked Ladies… with the official music video garnering more than 4 million views and over 100,000 copies sold worldwide. 

As a songwriter, Andrew’s written with some incredible writers and artists, including Meghan Trainor, Rachel Platten, Carly Rae Jepsen, Tyler Shaw, and Toby Gad (writer of ‘All of Me’ – John Legend, ‘If I Were a Boy’ – Beyonce, ‘Bigs Girls Don’t Cry’ – Fergie etc) to name a few… and is credited with writing songs for Nick Howard (winner of the Voice Germany), Germany pop icon Mario Novembre and EDM singles for Project 46, Ilan Bluestone and the song ‘Last Chance’ that can be found on Kaskade’s Grammy Nominated album as well as the Quadruple Platinum Italian smash “Ad Occhi Chiusi” which was co-written by Matt Simons for Italian Superstar Marco Mengoni and Latin America’s boy band CD9’s Gold selling song ‘Dime’. 

In addition, you may have heard his songs featured in various TV Shows and Movies, including the blockbuster Taylor Lautner film ‘Abduction’, reality show ‘The Bachelor’, UP Networks ‘Bringing up Bates’ and the most recent Folger’s Coffee commercial! 

Radio play and songwriting aside, Andrew is a true live performer with an exceptional voice, incredible songs, some serious live looping chops and limitless energy… not too mention a spatter of comic wit and story-telling ability that helps create a dynamic and interactive live show. He’s definitely an artist that embodies the term ‘live’.

Below is our interview with Andrew Allen:

  • How has your music evolved since you first became a recording/performing artists?

When I started writing I was just writing off the cuff, just spit balling it thinking of whatever I could think of. And, after working with a lot of other writers and collaborating (which can be awkward at first I recognized how important it is to be poignant in what you’re saying to keep away a lot of the extras bits and pieces and to really hone in to what exactly you’re trying to say in the lyric and also to pair it well melodically. And so, I think that the evolution of my own writing has become much more refined and I recognize that it’s definitely a muscle you need to continue work on and if you don’t it gets weak. So a lot of people are like “I’m not inspired to write today” and I disagree with that. I think that you need to write as often as you possible can to keep that muscle active. 

  • What is your fondest musical memory?

So, this is probably about 2 1/2 years ago maybe more. I had flown a friend out to LA where I was living at the time and I said lets write some songs. So the first song we wrote was terrible (haha). And then then second (the next morning) – I had gone to bed the night before and my wife had said to me “I’m very, very confident that I’m pregnant and I’m having a baby girl.” And we hadn’t figured it out for sure yet, but she was very convinced and I believed her. So the next morning I didn’t want to tell him that but I felt very inspired to write sort of a life song. And I all of sudden realized “Wow, I never thought about being a dad and the fact that maybe one day I could also be a Grandfather.” So him and I wrote a song called “Time” and it took us about 45 minutes and it just came out and it was all about the times that you would want to teach to that little human. The neat thing for me was that we recorded a demo of it and I sent it to my publisher and about a year later they contacted me and said they wanted to use it in a Folgers commercial and I thought “that sounds amazing!”. But you never know what those commercials are going to be. So when I saw the commercial, there’s a little girl sitting at breakfast bar and she’s colouring and her Dad comes down and pours coffee into a to-go mug and then he’s about to leave the house and realizes “No, I think I’m going to stay” and he pours his coffee into a #1 stay at home mug and sits down beside his little girl. So the fact that they used a song that was inspired by the birth of my daughter to represent this moment was really special to me.

  • What would be your advice to other creators?

I think .. always challenge yourself. I think if you are writing a song and you’re like “this is the best song I’ve ever written” or whatever – Y’know, Rachel Platten – She’s a great inspiration on this front where before she released “fight song” she wrote a hundred songs before it. And if you talk to other Artists, they just keep churning it out. And not to say your first song isn’t your best song but I think that a lot of new writers will say to me “How do I get a publishing deal? How do I get a record deal?” And my advice to them is always that people want to get onboard a moving train and you have to be moving and challenge yourself. If you’re trying to write songs for the radio, listen to the radio and see what’s coming out and compare your songs against them. And if they’re not good enough write harder, write better, and collaborate. Challenge yourself – that’s my advice. 

#MusicCreatorsUnite #CreatorsCount #thePROSofSAC

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