Pro Member Interview – Luther Mallory (House of Goobata)

Luther Mallory

Who is Luther? According to… Luther!

“Really, I’m a Band Guy.

I have been since about 16 when my best friend Matt handed me his bass and briefly taught me “Christie Road” by Green Day so we could play along with the CD. 

I went to College to learn music production, but really to find band members that would start a real band with me. I found them, we started a band called Crush Luther, and I dropped out of college. 

In Crush Luther we got to tour Canada 5 or 6 times; we got to play 3 times on Warped tour; we got to make 2 records and released them internationally; we got to make 5 videos; and we got to watch a couple of those videos hit number 1 on Much More Music in Canada. 

Crush Luther eventually folded after 8 years. We shut it down because we could see it wasn’t getting bigger. I had a huge vision but I could see it couldn’t happen this way. At the time, I thought it was the fault of our team, or even bad luck, but really, I just didn’t know what I was doing. I didn’t get the work-load, the necessary drive, the business, I was busy being a self-righteous artist. 

I moved into business. I started a record label called Daycare Records with a business partner and I started producing and managing artists. I produced a really great record called “Wyatt” with The Danger Bees and I co-wrote, and produced songs with battle rap legend, Kid Twist. 

Meanwhile, post-Crush Luther and mid-business ventures, I started a new band with the guys from Crush Luther and JD Fortune, who used to sing for INXS. JD fronted and I played bass, co-wrote, and produced. I put everything I had into that band for 9 months and then it imploded in perfect VH1: Behind The Music fashion. Classic. 

The whole 9 months was documented and there’s a movie called Chasing Fortune that still plays on Super Channel that I will never watch. It was a weird time for me. 

After Fortune, I officially had no band, no music project of my own, and I was gun-shy about going for it again. It’s tough to restart. 

I had an idea about becoming a performance coach so I started showing up to my friends’ band practices. I asked every band I knew if I could come to their rehearsals and give them feedback about their performance. I just thought I knew enough after 1000 performances on stage to pinpoint some easy things to fix and I wanted to be around bands working because I missed it. 

I was over-confident then. I’d ramble endlessly about passion and energy and precision and I’d be in my head thinking “what the hell am I on about?” But the bands always seemed to dig it. I was motivating them. Being a motivator might still be my best skill. 

I scaled it and started running workshops through management companies and labels, and working privately with bands and artists in their rehearsals. I developed an intense performance workshop called Destroy The Stage from my decade-plus in bands and started to figure out how to really push artists on stage to find energy and intensity in their performances. Now I work with Canada’s Music Incubator, The JUNO Master Class, and many of the Music Industry Associations in Canada. 

But, I’m a band guy since 16. Music is a mosquito lamp for me. It will probably kill me but I don’t care. I’m drawn to it. I’ve got a new pop/edm duo with Chala. We’re called House Of Goobata and it’s my best creative work ever. That’s really what I’m still after, the performance high. Everything else is in support of that dream.”

Read Luther’s interview with the S.A.C. below:

  • What inspires you to create music?

I always thought music was my thing, but I finally realized that moving people is my thing, and music is simply the best way to move people.

  • How has your music evolved since you first became a recording/performing artist?

It’s the same for every artist, I think. You start with perfect sincerity, writing without judgment, because it’s fun and new. Then, you learn about fame, target markets, awards, followers – and the sincerity takes a hit. You start calculating your writing to try and make it fit somewhere. Your songs become shit. The job then becomes finding your way back to sincerity despite the always-present awareness of those elements that can destroy true inspiration .. I learned too much, I lost the sincerity for a time, I clawed my way back, and my reward was wisdom and sincerity, finally working together.

  • What is your fondest musical memory or favourite piece of music you’ve written?

I wrote a song for my best friend when he had his second child called Caterpillar Bones. It’s one of my favorite songs because I had a vision of writing one of those semi-morbid, dark lullaby songs for kids like Rockabye Baby. I wanted it to be beautiful and melodic, yet have it feel a little unsettling in the spirit of those creepy old lullaby songs. It was one of the uncommon times when the implementation met exactly in line with the vision from melody to lyrics to delivery to arrangement.

  • What is the most important “tool” you need when creating, eg. GarageBand, google docs, your cell phone, Pro Tools, or a pad of paper?

A clear head. For me, I can’t be my most creative when I get stuck on Thesaurus.com trying to calculate my next move. I do best when I can find the zen state of letting ideas just happen. It’s not always easy to conjure that state, and the craft part of a song always has some root in calculation, but I’ll write a better song singing my guts out randomly over a beat I’m feeling than trying to find a word that rhymes with “baby”.

  • How can S.A.C. help you?

I’m part of the industry as an artist, but also as an educator, so aligning with S.A.C and learning more about the state of the industry will help me as an artist and also allow me to better represent and educate the artists I work with.

#MusicCreatorsUnite #CreatorsCount #thePROSofSAC 

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Pro Member Interview – Chala Speciale (House of Goobata)

Chala Speciale

Chala, in her own words:

“I’m a Song Writer, Producer, Visual Artist and Singer in a brand new EDM/Pop duo called House of Goobata with my partner, Luther Mallory. Five years ago, we took a shower together and played a game we made up called “What’s This?” where one of us has to come up with a word or a phrase and the other has to guess what the word or phrase might mean. (We do most of our songwriting in the shower together!) I came up with “House of Goobata” and Luth decided it would be a perfect name for an EDM duo. At the time neither of us listened to or knew anything about the genre. Over the years we always came back to the name “House of Goobata” I always insisted it would be the best possible project to pursue. So, several other music projects later, House of Goobata was finally formed. Sun Runners is our first official release. 

I have an Honors Undergraduate Degree in Law from York University. During my years in school, my focus was on human right’s law, criminal law, women’s rights and indigenous rights. I am also an animal activist and advocate in the animal community rescuing and networking dogs from high-kill shelters across North America. I am also in the beginning stages of fighting OHIP’s healthcare laws here in the province of Ontario on behalf of Canadian citizens. Activism and fighting for change are a big part of my life. 

I am the Co-Founder of a global digital creative agency called Super Social. Luther Mallory and myself created this business back in 2013 after I left the corporate world behind as a way to work for myself and focus my entire life on music and acting. I work with businesses all over the world helping them brand and market themselves online. In addition, I am part of Canada’s Music Incubator’s acclaimed Artist Entrepreneur Program where I teach artists and musicians how to market and brand themselves within the music industry. I have also worked as a mentor through CMI’s Artist Manager Program and their APTN Indigenous Mentorship Program.”

Below is the interview of Chala with the S.A.C.:

  • How can S.A.C. help you?

S.A.C. can help me be a voice for artists across Canada when it comes to fighting for our rights. Being able to have an amazing platform to speak my voice and represent other musicians and artists in the industry is very important to me. As artists nowadays, we put so much work and time into our art and we are lucky if we make a few dollars off of it. I don’t believe this is just. The government needs to step up and take action to protect us artists and see the value of our work. 

  • Do you have any advice for upcoming songwriters and creators who are looking to break further into the creative scene?

Yes. My advice to other upcoming songwriters and creators looking to break further into the creative scene would be to respect and focus the marketing and business side of music just as much (if not more) than the creative side of it. I work with a lot of artists who put 100% of their work into creating their art and not enough time is spent learning how to be a business person in order to be able to properly market and get their art in front of the world. Creating art is great, but if you don’t have the skills or abilities to be able to get your art in front of the right people, then you are only ever going to make music for yourself, not the masses. Some artists are content and happy with this, but most of us want some level of success I believe. 

  • If the music community could do one thing better what would it be?

I think that the music community needs to become more educated and united when it comes to protecting all of our rights. These rights include copyright laws and equality between males and females within the industry. I myself am a feminist and feel that the music industry still has a long way to go in terms of treating women with respect and as equal to males. Part of the reason why I am learning how to become a producer is because there aren’t enough females at the top level in EDM. I don’t think females are properly represented in this genre and I would like to break this mold and show other females that we can make it to the top level because we are just as talented and driven as men. This is something that I strive to work towards daily through my music and skill building.

#MusicCreatorsUnite #CreatorsCount #StayCreative