The Best Ways to Promote Your Debut Album
By Cassandra Largo
Nowadays, it’s easier than ever to produce and distribute songs through online databases and sharing platforms. No matter how great your music might be, however, it will never gain notoriety without a solid marketing strategy. There are multiple avenues through which new artists can promote their album and launch a successful career in the music industry.
Even though the Internet is becoming one of the primary stages for new musicians, it still can’t compare to the personal touch. A live event offers unique marketing opportunities that you simply don’t have in an online forum. You can promote a new song before it’s been officially released, or sell merchandise with your band name on it.
If you’re an emerging artist, you can schedule to open for bigger names to gain exposure. Not only will this bring in a bit of extra cash flow, but you’ll also reach fans that are already into your genre of music. You can grow fan bases in other cities by scheduling out-of-state tours.
Websites like Facebook, Twitter, Instagram, and more can be an invaluable tool when connecting with fans. You can make social posts about new music and upcoming shows that your fans can share to help spread the word about your music. Social media sites are also a good way to keep up with other musicians so that you can work on building a professional network.
A Personal Website
While building a website may sound like a daunting endeavor, it’s actually easier than you might think. Sites like WordPress and GoDaddy make it simple for even the tech-illiterate to set up a website where their fans can visit to get the latest news and updates. You can include samples of your music, bios about you and your bandmates, and even landing pages to help you create an email signup list.
Collaborating with other musicians is not only a great way to improve your skills, but it can also expose you to an entirely new fan base. It’s best to work with bands of a similar genre, as their fans are already likely to enjoy the style of your pieces. You can release mash-ups on your album or through channels such as YouTube. Collaborating doesn’t have to mean writing a song together, however–you can always simply agree to share and follow each other on social media for more exposure.
It’s not easy to get your name out there as a new artist. By promoting yourself online and in person, though, you can work to build your brand and successfully sell your debut album.
Songwriters Association of Canada posts songwriter related news and events as a resource to members. Publishing these posts does not imply that the S.A.C. endorses the teacher, product, service, or company.