This name change announcement from Bluebird North to SongBird North concerns the showcase concert series presented by the Songwriters Association of Canada and sponsorship partners across Canada. We asked the Toronto series’ producer, Blair Packham, to write a statement outlining the idea behind the change.
“For more than 20 years, the S.A.C. has presented the regular concert series that we called Bluebird North. A showcase for accomplished Canadian songwriters—four sitting in a row—each performance was unique, but they all shared some key elements: a celebration of the art and craft of songwriting, complete with road stories about hits and misses, and plenty of humour along the way. Decades ago, when I was asked to take over as producer of the Toronto shows, I wanted to change its name because I wanted to make it ours, not a tribute to some place faraway. That didn’t happen for a variety of good reasons, and in the interim, we in the lineup, there would be a good show that night. For the 2017/2018 season at the Royal Conservatory of Music, we’ve decided to make that name change, but the shows themselves will remain reliably the same: excellent songwriters trading songs and stories, singing, playing and laughing together. We’re calling it SongBird North, as a nod to our glorious past and our promising future, not to mention our Canadian geography, which so often shapes the songs we write and sing.”
— Blair Packham
Songwriters Association of Canada