Writing for Radio – Week 6 Challenge – Feedback from Cara Heath

by Cara Heath

Thank you everyone for taking this challenge by writing some amazing songs and pushing yourself! From reading your takes on the experience, it seems like it was a good challenge that got you a bit further out of your comfort zones. Overall I think the songs were great first attempts and that it will help to get you in that self-edit mode that is critical to grow as a songwriter.

One thing that became pretty obvious to me is that everyone perceives radio differently and something that I always like to tell up and coming artists is to listen to the radio, and get a sense for what is happening now. Radio, like everything, is a constantly evolving medium, changing with the current sounds. So if you haven’t tuned in to a station in awhile and you’re basing your idea on what that station was playing more than 2 years ago, it will have changed. My challenge to you going forward is to listen and familiarize yourself with all radio and get an idea of what is happening now, so you have a better idea of where you might or might not fit.

It was great to see how quick you all were with producing new songs and the great instincts you all have for melody and hooks.  I know these were quick demos and could eventually evolve into some great songs, so I didn’t look too hard at sound / instrument choices, production, etc. as I know these would not be considered finished songs. So what I’m looking at here is overall structure, melody, and hooks. I know that from here it would be properly recorded and polished.

Remember, from the Music Director at the radio station to the listener, songs are judged quickly, so your song needs to capture people’s attention quickly, hold it and have them humming along by the end of it!

Tea Petrovic “Boomerang”

Interesting ballad, I really like the sound of the vocals, and the melody is great! The song is very catchy and memorable! This song really illustrates the challenge I set out, editing the structure to make a hard-hitting, catchy song.  You were quick to the vocals coming in starting at the 9 sec mark. From there the song draws you in and builds nicely, through catchy pre-chorus to the memorable chorus that comes in at the 40 second mark. Love the bridge, the transition fits nicely in the song, and the slow down/break down part is great as well. I really recommend finishing the song; I think you have something here!

Adrianne Ralph & Gordon Wong “Online Romeo”

This song was another great example of the challenge. Adrianne you have a great a voice! This song is fun, and the lyrics are relatable to those dating in these modern times.  Regarding timing, quick to the first vocal (7 seconds), quick verse, and then moving right into the build of the pre chorus, to the chorus at 48 seconds. Nice, concise, catchy and memorable song. I would experiment with a few different types of instrumentation and really finish the song. Great job!

DC James & Ahi “Rise”

This song is good structurally and has a big chorus. At times it reminds me of songs in 80’s movies like Top Gun and Footloose but I think that is just due to the thematic / anthemic sound to the song. Not exactly something that could fit right in at radio as is, but with some re-tooling of sounds, a bit of the structure, and a bit more modern sounding, it might take on a new life. Great overall theme of rising above things and believing in yourself, which is very important!

Shout outs to:

Katy Carswell “702”

The song was a good first attempt at the self-edit. I suggest experimenting with song dynamics a bit more to make different parts have a little more oomph to them but I really love your voice and I just had to tell you that! Good melody too! Maybe this song done slightly different instrumentally and re-worked a bit, might turn into something great!

North Easton / Roseanne Baker Thornley “Invisible Stain (Everybody’s Gotta Secret)

Country song with a great chorus, work out the verses a bit and keep on it. It seems like the song is almost there.

Going forward:
1) Take a listen to a variety of radio and get a sense of what is happening now
2) Study song structure further and think of new / different ideas to implement into your songs
3) Keep pushing yourself! It is evident that you are all so talented, can’t wait to see what songs come from you in the future.

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