His global reach and career has included many facets, from writing for European superstar Caro Emerald to being the man who signed N Sync in America. He continues to write for artists around the world, with dozens of gold and platinum records to show for his work for artists ranging from Japanese pop stars Lead to Canadians Meaghan Smith and Julie Crochitiere. His Cymba Music Publishing company houses hitmakers like Aileen de la Cruz, Ian Smith, Davor Vulama and his newest signing, Edmonton’s Olivia Wik.
Here is Vince’s songwriting challenge:
Write the next great holiday song.
The timing is perfect for your quest to deliver the next great Christmas song, or one to be celebrated during the holidays. Aside one new song on the globally loved Michael Buble Christmas album, new songs that have transcend the holidays are few and far between. Songs that challenge the system like Mariah Carey’s “All I Want For Christmas” and N Sync’s “Merry Christmas, Happy Holidays” are few and far between. Your challenge is to lyrically and melodically enter the creative stratosphere of great songs like “The Christmas Song”, a timeless masterpiece, and songs like “Let It Snow”, both of which were written in a California heatwave. While the former speaks of the setting of the perfect Christmas, the latter evokes all of the settings of a holiday celebration without mentioning Christmas itself. Remember, “I’ll Be Home For Christmas” was a fisherman’s lament. What I am looking for is a song of any tempo in any style, that speaks of your personal imagery and memories of the holiday season. Pour yourself into the idea that you do not have to be culturally specific, but you do have to deliver the message what this December past time means to you. Songs should be no longer than 3:30 long.
Many of the most beloved holiday classics were once written for movies. Use that imagery when you write your song. Rather than be jealous of yet another cover version of “White Christmas”, change the landscape for me and anyone listening with your song.
When I was the A&R person for N Sync, I put together an album I am very proud of for five great singers. It was tailored after the Johnny Mathis album “Merry Christmas” – to provide a timeless, or timely representation of the talent at the time. Today, one is considered “The King Of Pop”. The other a timeless icon, who is the undisputed king of holiday albums.
Show me your talent with your song. Because for music supervisors and publishers, the holiday season for movies actually starts in April, not November.