Based on interview with President of FACTOR, Duncan McKie.
You’ve written a great song that you’re ready to share with the world. For many songwriters, the next step is to record a demo or album. This could mean getting a second job and/or applying for funding from FACTOR, the Foundation Assisting Canadian Talent on Recordings. We chatted with FACTOR president Duncan McKie, who shared a few tips and in- sights. Good luck on your next application!
Pick up the phone
Many people are intimidated by FACTOR and reluctant to seek help. A team at FACTOR is specifically devoted to helping artists get their appli- cations ready. A quick phone call can get you an answer in minutes. You can contact FACTOR at 416-696-2215 or 1-877-696-2215.
Treat your craft as a business
FACTOR was originally created to help artists get their songs played on radio. Commercial viability is therefore a key factor. The foundation is mandated to support people who aspire to commercialize their work. FACTOR recognizes that you can still have a great career without neces- sarily scoring a big hit. Even regional success requires a solid strategy. Success with FACTOR is not based solely on good material. Organize yourself like a business. This will serve your application.
As you’ll see from the chart below (from the 2010-11 Annual Report), competition is high. These statistics may seem daunting, but feedback is always provided to help applicants make improvements for subsequent applications. Many who succeed have already been rejected several times in the past.
Program Submissions Approvals
Artist Demo Grant 661 177 (27%)
Juried Sound Recording: Independent Loan 477 39 (8%)
Juried Sound Recording: FACTOR Loan 203 37 (18%)
Get professional help
The application process might make you feel as if you need to go into therapy. Don’t despair. Engaging an application specialist can sometimes help if you encounter continual rejection. Outside input is an option worth exploring.
Form or join a team
Some artists work with a label management company or a manager to put their application together. Working with a team reflects a business approach to your career. It represents a level of validation and also in- creases the creativity and resources you can tap into.
Work with a FACTOR-approved label
There are many companies associated with FACTOR who have better ac- cess to FACTOR loans by virtue of their success in the industry. They can bypass the jury process because of their track record. These companies include labels and publishers.
Work with what you’ve got
Many artists ask “How good must my demo be?” There’s no black and white answer. The jury is comprised of professionals who are aware that artists have financial limitations and that the best talent is not always the best-equipped. Talent will shine through. The jury tries to evaluate fair- ly. On the other hand, as technology and production tools become more accessible, the quality of demos is also on the rise. Your submission will undoubtedly be played alongside some high quality demos, which you should bear in mind. Applying to FACTOR is a learning process unto it- self. Better to start wherever you are and keep improving it as you move forward, with or without funding approval. You can always try again!
Reprinted from Songwriters Magazine 2011