Most artists encounter at least some level of discomfort when their craft and business intersect. Even though the first 7 weeks of the Canadian Songwriters Social Media Challenge were business oriented, there was still an artistic spirit behind coming up with a branding statement, creating dialogue with fans via blogging and tweeting, creating YouTube videos, etc., Week 8 takes participants on a significant leap, out of our respective creative comfort zones, into the foreign land of talking money. How else can artists be sustainable ?
This past week, artists have begun mulling over the task of building a “continuum plan,” which is fancy marketing terminology for the question, “What kind of carrots do I need to use as bait to lure my fans into spending money on my music?” Some songwriters have already protested to this method and are choosing to opt out of building a strategy for their fans to opt in.
Like every other aspect of this challenge, there is no one-size-fits-all when it comes to creating a social media plan to develop your career as a songwriter. Every person has different goals which require different tools and strategies. However, the important thing is to have a plan. Music is not like the movie, “Field of Dreams.” If you build it, the fans won’t necessarily come.
So, even if you decide not to come up with a continuum plan, it is still advisable to have a concrete plan to entice your fans into deeper engagement.
Okay Challengers, please post the following:
1. URL to the corresponding blog entry.
2. Please let us know if you will be building a continuum plan in the next 3 months.