Once upon a time, people had to travel somewhere to see you play music live. Although one could argue that YouTube is still distinctly different from watching a show in person, gone are the days when a shroud of mystery enveloped artists until you were able to see them on television or at a show. These days, having a presence on YouTube is a given and not a bonus part of your social media marketing plan.
Here are some interesting stats (provided by YouTube):
- 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day
- Over 3 billion videos are viewed a day
- Users upload the equivalent of 240,000 full-length films every week
- More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 25 countries across 43 languages
- YouTube’s demographic is broad: 18-54 years old
- YouTube reached over 700 billion playbacks in 2010
- 800M unique users visit YouTube each month
Clearly, anyone who wants to connect with people through their music wants to be a part of this explosive kinetic activity. While some may passively view YouTube videos, like any another TV channel, in fact, YouTube is very social. Much of the traffic on YouTube is driven by sharing. In addition, rating and commenting have become an integral part of the YouTube experience.
So, this week, participants of the Songwriters Association of Canada’s Canadian Songwriters Social Media Challenge (based on the book, “Music Success in 9 Weeks,” by Ariel Hyatt), are putting their best YouTube face forward by building or tweaking their YouTube Channels.
We’ll see YOU on YouTube!
Here are some highlight videos from our participants!
Instructions for Challenge Takers living on the edge:
1. Link to your blog entry for the week. (exact URL)
2. Link to your YouTube Channel.
3. Link to a YouTube video created specifically for this week.