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Are You Ready to Pitch? The Challenge – Week 2

January 17, 2012

Photo courtesy of Official U.S. Navy Imagery (Creative Commons)

Our blog has been abuzz with activity as songwriting bloggers from across Canada have been busy embracing the Canadian Songwriters Social Media Challenge outlined by Ariel Hyatt‘s “Music Success in 9 Weeks.”  Click Here for details.  If you’ve been tracking with everyone, you will appreciate that the level of experience and the goals of each songwriter are all over the map.  Such is the beauty of this challenge.  It meets each person wherever they are in their respective journey.

Week 2 promises to show even more diversity as it focuses on creating your pitch.  What I have found as a challenge participant is that each stage of this challenge requires you to “Know Thyself.”  After all, how can you put yourself out there in a clear and concise way if you don’t know what you’re putting out there.  Take a look at the pitcher.  He is focused and determined.  He is not just randomly throwing the baseball to anyone (which many musicians are prone to doing).   Let’s hear those pitches challenge participants!

Please post the following:

1.  Your elevator pitch.
2.  The URL to your Week 2 blog. (NOTE:  please post the exact URL to the entry and not just the general URL to your blog)

68 Comments leave one →
  1. January 18, 2012 1:51 am

    My ‘elevator pitch’.

    To be fair, I’ve not received any comment on who people say they think I sound like. So, I’ve taken a chance and tried to make my own description. Here goes…:

    1. Pitch: “I’m a funkified, contemplative, MusiqalJacksoulChild-like, broken-hearted angel with an R&B core.”
    2. 2nd Blog link:
    But, don’t take my word for it. Feel free to judge for yourself and post your thoughts on what you think of my “sound”.

    I eagerly look forward to your replies. And thanks.

    • January 19, 2012 2:04 pm

      Hi Jinral, you surprised me. I’d only seen your ‘cool guy in the hat’ photo and read the first word of your pitch..’funkified’. Expecting dance / beat / rap music would follow i headed to your blog/web and hear the music start… A lovely tender, enveloping voice like caramel. Best, T

      • January 19, 2012 10:23 pm

        Awww! My first ‘real’ comment. Thank you. (I promise not to erase it.)
        And you’re on point. Often when I meet people for the first time, I see how tense they and their misconception is that I’m a thug… until I smile and begin to talk. I immediately notice a change in their demeanor and they start to relax when they realize I’m just a regular guy (just tall). Really, though, I’m a softie at heart. I hafta be a good model for my kiddies. /:-)

  2. January 18, 2012 2:03 am

    Contemplative…R&B core….very good!

  3. January 18, 2012 8:45 pm

    Ok, so far this is what I’ve come up with;

    I’m an R&B/Pop singer & songwriter, with stylings similar to Alicia Keys or Tamia, hints of Eva Cassidy’s jazzy folk, and shades of Aretha Franklin’s old school soul.

    Here’s my blog link:

    Again, check out my Soundcloud page if you wanna hear some of my music and give me some feedback of your own!

    • January 20, 2012 12:32 am

      Yes, I think your pitch works. I really enjoyed listening to Victoria Song.

  4. January 19, 2012 2:55 am

    Andy Ruszel for my “band”, Andrews and Lawrence…are two people a family? are two people a band?

    The Pitch

    Andrews and Lawrence play Old Time Gospel Music. They pick and harmonize in the great brother duet tradition of the Stanley and Louvin Brothers and the Smothers Brothers. Their pledge: “We’re here to cheer the weary traveller.”


  5. January 19, 2012 11:56 am

    What a process! 🙂

    1. Sarah McLachlan laughing with Dar Williams in Jewel’s backyard.


    • January 20, 2012 12:16 am

      Loved your blog….I’m wiggling in my mind, too.

    • January 20, 2012 12:45 am

      Listened to your song, “Next To Me”.
      I like how you take the listener on a journey.
      Smooth and purposeful.
      Similarities to Sarah McLachlan for sure.

      I’m in the same boat as you are… difficulty describing my own “sound”. I’ll be re-vamping my Pitch.

      Week 2, and 7 to go. Keep on going.

      • January 20, 2012 8:11 am

        Thanks Jinral! I’ve had quite a few ppl say “Sarah M” is who I sound like so I’m glad you think it works too. Good luck with yours. Looking forward to reading. 🙂

    • January 22, 2012 10:48 pm

      I love that description….and yes….Sarah M is a good comparison.

  6. January 19, 2012 1:42 pm

    1. We live in the neighborhood of folk-rock, but tend to travel. We sound like a snowball fight between the Dave Matthews Band and Vivaldi.

    2. 90 sec Vlog at:

    • January 19, 2012 11:55 pm

      A snowball fight between the Dave Matthews Band an Vivaldi….brillant.

    • January 20, 2012 12:02 am

      I love both sentences–“we live in the neighborhood of folk-rock, but tend to travel” was pretty darn good, too! I’d shorten the second sentence to just “Dave Matthews and Vivaldi.” When in doubt, cut it out.

    • January 20, 2012 12:50 am

      “Free spirited,” is the vibe I get from you. Very uplifting.

    • January 23, 2012 11:34 pm


  7. January 20, 2012 12:01 am

    I don’t have a pitch. Yet. But I’m having a blast thinking about who I am. If you want a look inside my process, here’s me mid-week, rounding third and heading for home…

    Will post a finished pitch soon.

    • January 20, 2012 12:20 am

      Okay…you have lots of juicy bits in your blog to choose from …for your pitch.

  8. January 20, 2012 12:04 am

    Lucy LeBlanc

    Okay, here’s my post…very uncomfortable, but did it.

    My pitch:
    Lucy LeBlanc: “Lyricist….from folk to rock”
    Midnight Mama Music: ” Watercolours of Sound”

  9. January 20, 2012 1:15 am

    Hope this isn’t cheating…
    But, I re-thunk my pitch. I feel the last one was too wordy. Wasn’t quite satisfied with it.

    Because I don’t lock myself into any ONE particular musical style, it’s hard to describe my “sound”. But, I think the pitch below better describes “me,” artistically.

    “Jinral Tao is… Gospel roots. R&B core. Big on harmonies.”

    There! Much simpler.

    • January 20, 2012 8:13 am

      Very cool! I like the words “roots” & “core”.

    • January 24, 2012 8:13 pm

      yeah–that’s tight. well played!

      • January 25, 2012 1:13 am

        Was having a hard time describing my sound (still don’t know if I sound like anyone out there yet).

        So it made more sense to define me. Much simpler… and to the point. Glad you like it.

  10. January 20, 2012 4:59 pm

    Not sure if this is the right place to do it, but I’ve done a second blog post on Week #1 and my struggle with setting goals. (I learned it becomes a lot easier when there’s glitter involved!!) here’s the link:

  11. January 20, 2012 6:14 pm

    I am a roots/folk singer-songwriter, most often compared to Johnny Cash.

  12. January 21, 2012 11:18 am

    WEEK 2

    “If James Taylor and Carole King had a baby boy (whose Godfather was Don McLean) and he grew up and married Taylor Swift, and if the two of them had a baby girl and made Carlos Santana her Godfather, and raised her in a house where Zac Brown Band was constantly playing on the stereo, and the baby girl grew up to be a singer-songwriter, That would be me.”

    • January 22, 2012 10:50 pm

      Hey Maddy,
      I love the analogy of the family….I would say however, that it is a bit too long. I had to re-read the last couple of sentences to make sure I got it. If you could condense it a bit somehow, I think you’d nail it……warmly….Sarah

  13. January 21, 2012 12:10 pm

    Elevator pitch:

    Named Good Rockin’ Dan
    Where rockin’ and blues go hand in hand
    Your feet will meet the dance floor
    Come and get you won’t expect more

  14. January 21, 2012 11:29 pm

    Christie Grace – An ambrosia of Ella, Stevie Wonder, Joni Mitchell & Bacharach déjà vu with a twist of Audrey Hepburn.

  15. January 21, 2012 11:38 pm

    I am also leaving the direct link to the blog as the previous one listed above is the pre edit url. Sorry.

  16. January 22, 2012 4:52 pm

    Here is my pitch:

    “Sarah sounds like a grittier Norah Jones, and writes tunes marinated in jazz, sauteed in the blues with hints of folk and country.”

    (for some reason, the URL comes up the same, when on my blog page….one must go the the site and visit “Blog” in the navigation bar.) Sorry for the extra step!

  17. January 22, 2012 7:02 pm

    Pitch: Hi, my name is Nicole Erika Trigg and I’m a singer/songwriter specializing in acoustic pop. My sound is a cross between the Indigo Girls and Bif Naked. I write powerful songs about love, loss and life. My plan is to record and release my first studio album — Deliriousness, featuring 11 original songs — by the end of 2012.


  18. January 22, 2012 11:07 pm

    All right. Here’s my pitch. Still a work in progress. Would love your feedback.

  19. January 23, 2012 1:07 am

    Kat Leonard combines the pizzazz of Liza Minnelli, the passion of k.d. lang, the wackiness of Cyndi Lauper and the sass of Madonna.

    Madcap and profound, Kat Leonard is a quirky pop music dynamo whose music oscillates unpredictably between heartfelt and hilarious, leaving you with the drunken joy of a sugar rush.

  20. January 23, 2012 1:47 am

    Blog URL:

    Singer-songwriter sharing folk-pop songs of wanderlust, dreamy lullabies and love soaked heartache.

  21. January 23, 2012 8:22 am

    This was a toughie!! Here’s my pitch:

    My name is Jessica Speziale and I’m a pop-rock musician and songwriter. I do powerhouse vocals with the intent of Serena Ryder and the soul of Alicia Keys. I have music and show dates on my website at

    Short version:

    Powerhouse vocals with the intent of Serena Ryder and the soul of Alicia Keys.

  22. January 23, 2012 11:19 am

    1) Tracy Chapman reincarnated as Dido, The Cranberries meet Shakira, Sinead O’connor as Cher.

    2) The Pitch took me awhile to refine and therefore, I have two blog entries for this one. The first can be found at–The-Pitch

    and the second is at–The-Pitch#/KathrynBERRY/blog/7914/Week-2-The-Pitch-Continued

    Please watch the Vlogs that go with both enties. Thanks a bunch. I look forward to the week ahead. Happy Blogging to all 🙂 Kathryn

  23. January 23, 2012 4:23 pm

    “Karyn Ellis is a gentle powerhouse of a songwriter. Playful, bittersweet and made with the finest ingredients of Folk, Country, Pop and even a trace of Jazz. Listen and be fortified.”

    Week 2: “Hold the door, this elevator is going up!”

  24. January 23, 2012 11:08 pm

    Sioux Newberry

    pitch: “I want to say that you sing pretty and powerfully, have a killer pop band that can rock, and are smart and poetic. Is ‘funrock’ a word? I hope so. It’s literate funrock. That’s what you do. Well.”
    -David Newberry, BA, MA, Musician, Sibling


  25. January 24, 2012 12:06 am

    My elevator pitch as it currently stands:

    My name is Kimi Lyn Smith and I am a songwriter specialising in alternative rock and edgy pop. With influences including Garbage, Radiohead and Snow Patrol, I write delicately crafted songs with resonances of Fiona Apple, Metric and KT Tunstall, for myself and other artists with a commercial approach. Please get in touch if you’re looking for tracks to sync or for material to record.

    My blog entry is here:

  26. January 24, 2012 12:29 am

    I was advised by Ariel’s Mastermind Group to create 4 pitches: one overall umbrella for Word Maven Music, (which I’ve made using the 15secondpitch method) and one for each of the three areas I’m working in (which I’ve made short).

    1. Debra Alexander is the creative director of Word Maven Music. As a songwriter, teacher, coach, & collaborator, she specializes in finding the soul of a song, and works with wordsmiths and musicians to craft memorable songs that speak to a myriad of audiences. Her gift for language, her musical training, and her intuitive capacity to refine creative expression make her a dynamic writer, collaborator, and coach. Sign up for wordmavenmusic blog posts advocating appreciation and awareness for the art of songwriting.

    a. Debra’ Alexander is a dynamic songwriting collaborator who marries love of language, music theory chops, and classic song craft to speak the soul of a song.

    b. Debra is a songwriting coach & music teacher who helps wordsmiths and musicians write, play, and deliver better songs.

    c. Debra Alexander is a singer-songwriter whose set sounds like Joni Mitchell and Diana Krall meet for Brazilian coffee and are graced by the spirit of Ira Gershwin.

    • January 24, 2012 11:01 am

      Nice! Concise, poetic and powerful! Love your blog newsletter line too! Totally makes one want to join to receive the benefits! 🙂

      • January 24, 2012 6:38 pm

        Definitely agree. Nice work on the tag line.

  27. January 24, 2012 12:54 am

    1) Dervla’s catchy sound hits your ears with the go-getter attitude of Katy Perry mixed with Pink’s blunt honesty and some Blondie deja vu. Her steamy but innocent voice makes her instantly recognizable.

    2) I don’t know how to get my Blogs on separate pages just yet…. I’ll figure it out for next week! For now, it’s on my main blog page

  28. January 24, 2012 2:35 am

    Shelly Dubois – an independent country/folk/roots, singer/songwriter that has a traditional sound with a modern vibe. With a pinch of Natalie Maines (Dixie Chicks), a dash of Paulette Carlson (Highway 101) and Stevie Nicks mixed into every performance.

    Check out my first ever video blog

  29. January 24, 2012 12:44 pm

    My Pitch: Lily C spreads positive vibes with a fresh pop sound, like Jewel jamming with Nelly Furtado.
    Blog No. 2: Pitching From The Heart:

  30. January 24, 2012 2:10 pm

    My pitch: Kenya Kondo is a Nairobi born, Edmonton based pop-rock singer and songwriter. His music has been described as ‘British duo Butler/McAlmont meets Tracy Chapman’. Find out more about Kenya and his music at

    The link to my second blog post for the challenge:!

  31. January 24, 2012 2:19 pm

    I had only posted to our FB group and realized ooops forgot to post here.
    Here’s my elevator pitch:
    “FenSTAR brings light into darkness through her angelic sounds, soulful lyrics, transcending beats and is enchanting in her debut album DIVINITY as she mixes many genres of music; pop, dance, R&B, jazz, with a distinctive ethereal flare.”

    Week 2 blog:

    Oh and I’m using this twitter account still as oppose to the one I posted last week:

  32. January 24, 2012 5:49 pm

    1. Jason Mraz and Bruno Mars go on vacations to South America. I’m their first baby!

    2. (very soon on my website under construccion)

    • January 24, 2012 6:35 pm

      Great work with “Take me back to you”! The pitch you came up with definitely fits you after I listened to the song.

  33. Tym Sea permalink
    January 24, 2012 11:16 pm

    I need to trade works, guitar vocal,. interpretative stuff.

  34. January 26, 2012 10:14 pm

    Finally! I was away on vacation and while I did my blog, I couldn’t post it until today! So here it is….would love to get your comments :)))

    1. Pitch: “Kristine St-Pierre is a chansionnière who wears her heart on her sleeve. Her honesty and grace, combined with her clear crystalline voice and folky melodies will bring you comfort, while her rollicking, bluesy side will keep you on your toes. With an effervescent stage presence and a smile a mile wide, you can’t help but listen and smile with her.”

    2. Blog #2: (still on the homepage, not sure how to get the specific link yet….but will figure it out!)

  35. February 2, 2012 3:19 pm

    Week 2 update The perfect pitch blog URL:

    Elevator pitch:
    Named Good Rockin’ Dan
    Where rockin’ and blues go hand in hand
    Your feet will meet the dance floor
    Come and get you won’t expect more

  36. Don Sawchuk permalink
    February 2, 2012 6:39 pm

    My name is Don Sawchuk and I am a Singer Songwriter specializing in bluesy rock and ballads. I am an exceptional guitarist with the energy of James Brown and the emotional singing style of Colin James playing superbly crafted songs that root for the underdog. I align the musical and lyrical content for maximum emotional impact to the listener. Come check me out in concert or on-line at If you like what you hear, share it with others! Building community one song at a time.

  37. February 10, 2012 10:30 pm

    Cheryl L’Hirondelle is a singer/songwriter, interdisciplinary artist and so much more, who is a ‘swift-flying songbird’ with a social conscience as big as the sky. Imagine a sound somewhere between the tonal shapes and edges of Mary Margaret O’Hara, Joan Armatrading and Buffy Sainte Marie with equally meaningful lyrics and evocative melodies that trace the contours of the horizon line.

  38. March 12, 2012 11:28 pm

    Pitch: Whether R&B/Acoustic or Surf-Rock/Soul, ride the wave like Jack Johnson, fly to Mars like Bruno!

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